Philippine Airlines Porter's Model Essay

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Michael Porter's Five Competitive Forces As Applied to Philippine Airlines And the Airline Industry of the Philippines By: Julius Philip B. Cruz Lovely Grace C. Trompeta Jae Aura Lynne L. Zaldua MBA Program January 14, 2012 Company Profile Philippine Airlines also known as PAL, is the flag carrier and national airline of the Philippines, headquartered in the Philippine National Bank Financial Center in Pasay City. Philippine Airlines maintains aircraft with the highest degree of airworthiness, reliability and form in the most cost-effective manner; and conducts and maintains safe, reliable and cost-effective flight. It continues to achieve on-time performance on all flights it operates, as well as providing safe, on time, quality and cost effective in flight service for total passenger satisfaction. Philippines Airlines offers services at reasonable, competitive prices, and at the highest level of quality consistent with such prices. It meets the needs of the public for moving people, goods, information, and in particular for safe and reliable travel, transport, communication, distribution, and related services, such as presidential flights, transportation and cargo services. One of the company’s missions is to represent the best of the Philippines and the Filipino people to the world. Its vision is for Philippine Airlines to reclaim its place among the region’s premier airlines. It was founded in 1941 and is the oldest commercial airline in Asia operating under its original name. Out of its hubs at Ninoy Aquino International Airport Terminal 2, also known as the Centennial Airport, of Manila and Mactan-Cebu International Airport of Cebu City, Philippine Airlines serves nineteen destinations in the Philippines and 24 destinations in Southeast Asia, Middle East, East Asia, Oceania and North America. Philippine Airlines has codeshare agreements

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