Pharmasim Marketing Case

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Pharmasim Marketing Case Problem Allstar Brands Corporation is one of the leading manufacturers of packaged goods in the world. Allstar Brands’ Allround product is a market leader in the over-the-counter (OTC) cold and allergy remedy market. The brand has had consistent success in terms of profitability and sales. This has made Allround a critical component of the Pharmaceuticals Division’s long-term strategic plan. Currently, the division anticipates that the brand’s cash flow in the coming periods will allow the company to pursue new opportunities in emerging markets. However, the competitive nature of the OTC cold remedy market is causing a concern. The senior management is worried that this competitive activity will lead to a declining market share and profitability for Allround. They have lost one full share point in the last year. The goal is to maintain long-term profitability and market share in an increasingly competitive and changing environment. Analysis It is essential to make certain that Allstar Brand Corporation’s objectives are met and realized in order to generate profits. After an analysis of the company, there are some objectives that should be considered to maintain sales and market share. Some of the objectives include; increase stock price, increase sales force, and maintain brand awareness. The current stock price for Allstar is $38.351, with the highest being Ethik at $70.77. Increasing stock price is a marketing objective that is aimed at winning the investment of prospective shareholders and making the brand more popular in the public eye. If the stock increases, customers will start having more confidence in the company’s future and medicine. There are many different ways to increase stock price. Some options could be introducing a new product, introducing trial size, and just the maintenance of the quality of
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