Peyton Manning: Papa John's Pizza

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Peyton Manning was first connected with Papa John’s Pizza in 2011 when he was in an ad offering free pizza to customers who correctly guessed the XLVI Super Bowl coin toss. He has been in many commercials for them since. He is a highly respected person both on and off the field, so his celebrity endorsement has had a positive effect on each product he has represented. Ad executives have capitalized on his celebrity and sex appeal, but his sense of humor is what grabs our attention the most. He recently purchased twenty-one Papa John’s franchises in the Denver area. The announcement was made on “Football Night in America” where he appeared with Papa John’s founder John Schnatter. His logic is that he will still have an income after his

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