All Paws Doggie Daycare is more likely to gain competitive advantage over other businesses with a strong SWOT analysis of “traditional logic that suggests firms use their internal strengths in exploiting environmental opportunities and neutralizing environmental threats, while avoiding internal weaknesses” (Barney, 1995, p. 49). Internal and External Strengths The analysis shows several strengths within the business. Currently there are no competitors in the city; All Paws is the only dog daycare within 100 miles. With only one facility, another strength is the current size of the building. The building is capable of housing 50 dogs for the daycare shift and 25 for overnight stays.
Many people look at pets as another chore, when they are actually very good at being a best friend, confidante that understands all of life’s problems, and the best motivation in keeping healthy. Pets can also keep children active, promote responsibility, and help with socialization problems that are becoming more prominent in today’s society. With a pet adoption a person gains more than just an animal, the community at large is also helped by opening another kennel in the animal shelter for another loving animal. Becoming active in the community is just that simple, but there are other ways to promote animal welfare and overpopulation that affects so many areas of the world. Research has shown that adopting a pet is a great way to improve mental and physical health, promote family values, and become active in the community by rescuing an unwanted or stray animal.
Case Background First in Show Pet Foods, Inc. is a major producer of dog food for show dog kennels in America. This food is unique as it is mainly used for the special dogs that work in dog shows. The formula was created by a mink rancher so his minks would benefit from a fine fur coat. He then tried it on other pets and stock, and it too gave them a luscious coat and healthy skin. The high quality food is called Show Circuit which comes in a 15 ounce frozen tub.
Their promotional budget is approximately 500 to 800 thousand dollars. Most of their budget is being allocated to this project. First in Show Pet Foods, is the leading producer of dog food for show dogs and kennels. They have been successful in their niche market they currently have. The problems that may face Show Circuit are going to be overcoming objections to frozen dog foods, lack of appeal of frozen dog food and pricing.
Its service goes beyond profit. The ways it treats its customers, taking care of even the kids mean so much to the parent customers. The store values the basic foundation of society which is the family. In fact, when I was working there expectant mothers were given pair of shoes babies to be. This what makes Payless unique in many ways.
Wal-Mart operates more than 7,000 stores. (Wal-Mart Corporate Website) The corporate strategy of Wal-Mart is to sell everything people need at low price. As founder Sam Watson said, goal of Wal-Mart is to save people money so that they can live better. This is the focus that underlies everything Wal-Mart does. (Wal-Mart Corporate Website) Huge turnover, large customer base and returning customers show that Wal-Mart has been able to achieve this goal in its 50 years of existence.
Theses merchandise sales, which accounted for 89% of PetSmart’s retail revenue in 2010, include pet food, treats and litter, pet supplies and other goods, and live pets. PetSmart’s main focus is on premium dog and cat foods, many of which cannot be found in other supermarkets, although at the same time they do offer national brands which can be found in many supermarkets and pet stores. Like Wal-Mart, PetSmart offers a high volume of high-quality pet supplies at low prices. Along with the vast array of merchandise that PetSmart has available for sale, they also offer many different pet services. This includes grooming, pet training, boarding and day camp, as well as full-service veterinary hospitals.
The Tipping Point. – Malcolm Gladwell Abacus publishing – ISBN 0 349 11346 7 In May 2000 Malcolm Gladwell, a journalist for the Washington Post, published a book called ‘The Tipping Point’. It was to revolutionise our thinking about change. It was based on years of study about changes in society. He looked at such cases as Hush Puppies – a brand that was in terminal decline but recovered to their highest sales ever within two years.
What is the key factor that makes Lush successful in the UK? Introduction Lush is a cosmetics retailer in the United Kingdom which manufactures and sells products related to cosmetics. It is known for its handmade pattern as well as the use of fresh ingredients. At first, Lush was only a small store set up in Poole, England in the 1970s, but it soon developed into one of the most successful UK companies in decades. By now, Lush has over 900 stores, located in more than 50 countries worldwide (lushcountries.com, 2014).
Problem Statement: Bausch & Lomb Inc. have enjoyed 10 years of a successful industry advantage in the eyeglasses development division with in B&L Personal Health Sector. B&L chose not to aggressively diversify by moving into the disposable lens segment until they were forced by the expansion of the disposable lens market. Because of their delay and competition development, the market has experienced a shift in the total market gain giving the disposable contact lens market an increase in the market and now threatened B&L lucrative conventional lens brand. B&L is now playing catch-up to its biggest competitor Johnson & Johnson. B&L must improve their disposable lens market only by a 5% margin in order to regain the market share held by Johnson & Johnson.