Their promotional budget is approximately 500 to 800 thousand dollars. Most of their budget is being allocated to this project. First in Show Pet Foods, is the leading producer of dog food for show dogs and kennels. They have been successful in their niche market they currently have. The problems that may face Show Circuit are going to be overcoming objections to frozen dog foods, lack of appeal of frozen dog food and pricing.
First in Show Pet Foods, Inc.: Show Circuit August 5, 2012 Abstract First in Show Dog Foods, Inc is a well known dog food company to a more ritzy class of dogs, the show-kennel dogs. The food that is made for the show-kennel dogs gives them fine fur and texture since the meat and other ingredients are of top quality. First in Show decided to make it available to the public for customers to buy for their pet dogs. This paper will provide a case analysis beginning with what the company does along with their market structure, followed by their issues, problems with their marketing strategies (including competition), alternative solutions, and finally implementation of a good solution (matching between market position and promotional strategy). Case Background First in Show Pet Foods, Inc. is a major producer of dog food for show dog kennels in America.
SUMMARY AND RECOMMENDATIONS The Zenith Dog Food Inc. is faced with an opportunity of pursuing a marketing strategy specifically designed for their Show Circuit frozen dinner dog food brand, and directed towards the Boston market. This opportunity has been recently derived from the positive observations by the food brokers of a similar product being distributed in the southwest region of the United States. Furthermore, it has been estimated that the dog food market which is divided into 4 segments, can be quite profitable to a new product introduction, but it will primarily depends on its pricing strategy as well as the marketing approach that the product will follow. After calculating the possible alternatives of competitors pricing strategies that have been specified within the case, it was observed that the Bil Jac brand selling price strategy would bring Zenith Dog Food Inc. most unit contribution per each 15 ounce tub sold. Furthermore, by evaluating the markets 4 possible segments that could be targeted by the Zenith company, it had been recommended that the wet dog food category be explored as the target market due to its most profitable potential area.
Trade shows would be another outlet where I would go to show pet store owners about my dog food and all the benefits it offers. Finally, hiring a person or a small team to handle public relations for my dog food company would help to ensure quality in product and service for all my customers Like many dog food companies, I would use traditional advertising methods such as television, print ad and social media to gain some brand recognition amongst husky dog owners. I discussed an idea for a commercial I had in the Wiki page and that would be what I’d use for the TV and print ad. Two husky dogs are watching TV and see one of the same old dog food commercials where a dog is running through the wild terrain and a bowl of food magically appears at the end. A narrator would be talking in the background about how the food has been tested, is GMO free and made with organically sourced meat.
Company Overview This research project is centered on the business operations of Just Food For Dogs (JFFD), a Newport Beach, California-based manufacturer and distributor of high quality, fresh and on-site prepared food for canines. JFFD was founded with the intent to counter the current grisly state of the dog food industry. Presently, canine nutrition is defined by archaic AAFCO
All Paws Doggie Daycare is more likely to gain competitive advantage over other businesses with a strong SWOT analysis of “traditional logic that suggests firms use their internal strengths in exploiting environmental opportunities and neutralizing environmental threats, while avoiding internal weaknesses” (Barney, 1995, p. 49). Internal and External Strengths The analysis shows several strengths within the business. Currently there are no competitors in the city; All Paws is the only dog daycare within 100 miles. With only one facility, another strength is the current size of the building. The building is capable of housing 50 dogs for the daycare shift and 25 for overnight stays.
Success in these categories allowed Sara Lee to invest and acquire other non-related and related organization to further diversify their portfolio. Because of the diversifying, in terms of products and geography expansion, the company created creating problems for mangers as they were unable to deal with the diversification issue. As a result, a retrenching strategy was put into practice by the company to ensure that every business division was profitable and would close business divisions that were not highly lucrative. After retrenchment, Sara Lee was able to focus on its food and beverage and foodservice industry. The company has successfully used its retail meat unit by selling similar meats to its foodservice customers.
Therefore Gourmet to Go would not have a direct competition with others restaurant. 3) Because of the newness of the product, the promotion and advertising will be essential at start-up. Analyze the marketing strategy in terms of sufficiency for a new product. The marketing strategy would be on advertisement that includes newspaper advertisement, radio spots, an Internet Web page and direct-mail brochures. But for start-up, an intense campaign will be done for announcing a revolution in grocery shopping.
While Fritz invented the KONG, it was Joe Markham who saw the potential of this odd-looking toy. Markham refined the toy’s design, developed a proprietary, super-strong rubber formula and began production in 1976. ActiveDogToys.com is committed to bringing you the most unique, interactive and hard-to-find dog toys on the market. We are also committed to the quality of our products and only select dog products and dog toys to be in our exclusive lineup that meet our rigid quality and manufacturing guidelines. We select our dog products and dog toys based on their uniqueness, ruggedness, durability and safety.
Its main concern pertains to how the organization will compete with the other companies that provide similar goods and services. Organizations that recruit will have more options when it comes to hiring new employees. Organizations with excellent recruiting practices can also lower employment cost by making sure that new employees know what to expect from the organization, which helps keep employees on board once they are hired. Obtaining a large number of applicants and using great Human resource approach is the key. McDonalds has an overall “Strategic Plan to Win” that gives all business with common foundations for developing ideas to reach this goal (Goldsmith & Carter, 2010).