Strategic Plan Update Version 1 Kudler Fine Foods will need to make changes to their internal and external environment, to remain successful in a competitive food industry. Through a revised and revamped mission statement, vision statement and value statement that can help Kudler Fine Foods a competitive national corporation. An important facet for Kudler Fine Foods will be the implementation of a pro-active management team to accommodate unknown and known variables for the company, while performing environmental scans. According to McEwen (2008), “Environmental scanning is also more than gathering information. It is the process of using environmental information in decision making.
Just as physical products are open to innovation and change, so are new services. An example of this type of innovation is Frederick Smith who is the American entrepreneur responsible for the multi-million dollar international company, Federal Express. He created a new and better way of moving packages between people. New services, like physical products can also have positive movement due to branding. It is beneficial for entrepreneurs to think more along the lines of all product and service aspects instead of in silos and just thinking about producing “products” alone or “services.” That concept is imperative for entrepreneurs to understand as customer service can be added as an additional component as well to a physical product.
TLIP4001A ASSESSMENT ACTIVITY 1: How can examining future opportunities and directions help towards the contribution of a shared vision and values for the workplace, and the shaping of business goals and objectives? A customer service delivery plan is a strategic and tactical plan for achieving marketing objectives. It is a detailed document that determines how new business will be acquired and how the existing customer base will be maintained and strengthened. Customer service delivery plans are not just about targets and how to achieve/exceed these targets. ASSESSMENT ACTIVITY 2: Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?
This process is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. Marketing Strategies One of the first steps in the consideration of new product development and penetration of new product development is to analyze the market opportunity. Basically, we need to find out whether or not this venture is worth it. Our engineering team will need to determine the technical feasibility of the product idea. Once this is complete, our marketing team will need to determine the idea’s prospects in the marketplace.
RUTH’S CHRIS CASE STUDY QUESTION Is Ruth’s Chris able to succeed in foreign markets? A decision needs to be made as to which countries have growth potential with little risk. Although the study outlines different methods to aid in determining this like market selection criteria and the growth plan model; they need a more detailed method of narrowing down their choices. Some considerations used were 1. Corporate vs. franchise and introductions of a new concept/product vs. introducing the same model to a new market 2.
Strategy Assignment Kudler Fine Foods has been through major changes, in which the changes have created advantages for the organization. Companies use information technologies and develop strategies and tactics to help them grow, lower cost, maintain a strategic and competitive advantage. Kudler Fine Foods have properly used the technology available to the company so that it will be beneficial to their growth and overall success. This paper will identify how technology has created business opportunities for Kudler Fine Foods. In addition, this paper will identify the generic strategy Kudler Fine Foods is pursuing, and based upon the generic strategy, this paper will identify some tactics the company should implement to realize the generic
Marketing research is important in the development of Kudler Fine Foods’ marketing strategy and tactics because it provides information that they can use to create a long-term business plan. For example, through marketing research Kudler Fine Foods can gain concrete information on how their customers feel about their product and services. They can then use the information they gathered to make adjustments to their business plan so it provides them with a better chance to meet their customer’s wants and needs. Without the information that is provided from marketing research Kudler Fine Foods would have to rely on conjecture in relation to the steps that they should take in developing a market strategy. Marketing research takes the guess work out of being able to provide products that their target market desires and provides information about what type of product changes are needed to increase their
Strategic Plan Part II Swott Analysis Business Integrated 475 Your Name February 24, 2013 Tutor Name An environmental issue is “an identifiable component within the whole physical, cultural, demographic, economic, political, regulatory, or technological environment that influences the survival, operations, and growth relevant to an organization” (business dictionary). Inside every organization there could be rules, regulations, and guidelines to actually oversee the behavior of staff and selling selections on your company. The learning center success or failure on your company will certainly be examined from the internal and external environmental factors on your company. Identifying what type of selling strategies the learning center encounter can can would like to remain addressed for your own company to actually succeed. The external environmental factors can affect the business however these factors are can't be managed from the facility.
To reach this goal Kudler Foods will need to assess how changes in technology will help create business opportunities by pursuing a generic strategy and tactics for implementation. Kudler’s management will continuously need to scan the fine foods grocer industry for ideas that will provide for an updated
The environmental scan is beneficial for KFF because it includes an internal and external scan of the foods grocery industry. The environmental scan provides information about the present status of KFF. The internal environment consists of the strengths and weaknesses of KFF. The external environment pertains to the opportunities and threats of KFF. The strength of KFF is a secure vision and the company realizes what is done to accomplish company's objectives.