Pestle Analysis of Nike Macro Environmental Factors

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PESTLE analysis of Nike macro environmental factors For this assignment, I have researched the concepts by studying many books. The definitions, and concepts as well as the frame works have been studied in this way. To be able to practically apply the information I gained on various organizations, I have studied few case studies as well. Each question was chosen after extensive research and learning. Before i finalised any question I made sure i had full knowledge to deal with the question and the chosen organisation and i was confident that i will be able to cater its need better than the other questions. For an organisation of your choice conduct a PESTLE analysis. For each environmental factor you need to identify and discuss any potential HR implications. Nike is one such name, which is familiar to everyone worldwide. Nike designs include athletic footwear, equipments, apparel, and accessories. The main headquarters of the company are located in the United States, Asia Pacific, and Europe (Joshi, 2005). Among its 20, 000 retailers some are Nike stores, Nike factory stores, Cole Haan stores, NikeTowns, and also the websites, which sell off Nike’s various products. Nike is one of the brands which is very well known and well established at the global level. The brand carries a brand equity which is unknown to many other brands (Clancy, et. al., 2000). The best thing about Nike is that it is established brand in more than one countries. In any country that it operates, it has seen improving sales and has done well. This is not without any effort. Nike has worked hard not only for this image maintenance but also towards achieving a versatile and impressive product range. In order to conduct a PESTLE analysis on an organization like Nike, you would have to have a look at the organization’s business strategies fare in terms of the macro environmental level. PESTLE
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