Pestle Analysis Burger King

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PESTLE Analysis: Burger King Political Factors: The ratification of many new measures concerning the types of food served in fast food restaurants and the labeling requirements of fast food chains has certainly impacted Burger King in more ways than one. In 2008 New York City passed measures that prohibited all restaurants in the city from serving food that contains partially hydrogenated vegetable oil and has more than half a gram of trans-fat per serving (Reuters). These measures certainly impacted Burger King in many ways, as the fast food chain had to change the formula of many of its fast food servings to adhere to the new law. In addition the company had also spent a large amount of finance in ensuring that the new ‘’formula’’, does not affect the unique taste and quality of their foods. Similarly the president of the United States signed ‘’calorie labels into law when he signed the health care act’’, the introduction of calorie labels made it compulsory for all restaurants and food manufacturers to add a calorie count to all the foods that they serve. These calorie counts impact Burger king both financially and competitively; since the no. of calories in different foods of Burger King would be made present to consumers, they would maybe be reluctant to purchase these foods due to the high amount of calories (which contributes to obesity), as a result the sales revenue of Burger King may drop and consumers might eat at restaurants, which have a lower no. of calories in their foods. So therefore the introduction of new laws impacts Burger King in many ways. These calorie counts impact Burger king both financially and competitively; since the no. of calories in different foods of Burger King would be made present to consumers, they would maybe be reluctant to purchase these foods due to the high amount of calories (which contributes to obesity),

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