pest on kodak

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INTRODUCTION In this report, the case study of Kodak Inc. The PEST (Political, Economic, Social, and Technological), SWOT (Strengths, Weakness, Opportunities and Threats) and Porter’s five factor analysis are employed to analyse the emerging trends in the industry and the subsequent issues faced by Kodak Inc. A strategy will be suggested for Kodak Inc. which addresses the key issues. Kodak Inc. was founded by George Eastman Kodak in 1888. Kodak primarily engaged in developing, manufacturing and marketing traditional and digital imaging products, services and solutions for consumers, professionals, healthcare providers, entertainment industry and other commercial customers. PEST Analysis Pest analysis concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying these issues will be a useful way of summarising the external environment of a business in which it operates. (Tutor 2 u, Pest analysis). For Kodak also, like any other business, it is very important to know the external environment to analyse the present strategy and to make changes accordingly. The trade barrier between countries was stopping companies going abroad, but nowadays the gap between countries may have reduced, so it may be easy for companies to go abroad. Kodak Inc. is a multinational company operates almost all parts of the world. In 2003 the company was operating in 3 segments such as Photography, Health imaging and commercial segment. The company was operating in the traditional film industry in the photography segment, but recently the management has decided to stop investing in film manufacturing and the investments will be made in medical imaging and printing division. The development in the countries’

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