pest analysis of euro disney

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PESTLE ANALYSIS of Disney Land Theme Park POLITICAL FACTORS / LEGAL FACTORS : • In 1980, Disney made a proposal to set up theme park in Europe and interested in Britain as foreground ( Rainham Marshes in Essex) for Construction which was refused by Britain Government due to ownership ratio. • In 1985, French government offered 5,000 acres of land (one-fifth the size of paris) and proposed to purchase 51 percent of the venture and to be responsible for selling those stocks. ECONOMICAL FACTORS : • In 1985, French government offered 5,000 acres of land to the Disney Corporation at rock bottom prices. Also proposed to purchase 51 percent of the venture and to be responsible for selling those stocks and offered incredible tax breaks for Disney park in all aspects and finally the park are been set using nearly $4.5 billion over seven years. • In 1993 Disney management announced that park had made major loss of $201 million due to the economic downturn in Western Europe and devaluation of the U.K., Italian and Spanish currencies .Also the real estate market in the Paris region remained depressed. • Food and accommodation cost was too high in the Disney park which led to many complaints , reduced the number of visitors which eventually turned the spending down to 12 percent of $33 of 11 million tourists. • Over the years the value of French franc grew stronger and rest of the European community began to sink, which reduced visiting to Disney park by non-French visitor . • Due to higher value of franc , Disney corporation found that interest rates on their debts incurred high which made them to pay huge amounts affecting their profits and diminished the funds available for future investments. SOCIAL FACTORS: • The American visitors who visited the Disney
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