Pest Analysis

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PEST ANALYSIS OF ZUMO JUICE BAR AND FRANCHISES Introduction This Pest Analysis was undertaken to determine what forces in the macro environment may have an impact on the Zumo Juice Bars. Contents 1. Political. 2. Economical. 3. Socio-Cultural. 4. Technological. 2 1. Political 1.1 Food Standards Agency New legislation is being adopted in October 2009 from the UK Food Standards Agency review of Nutritional labelling. This could have huge cost implication on packaging information for Zumo in the UK. www.opsi.gov.uk/si/si2009/uksi_20092538_en_1 1.2 Change in Government The UK general elections are due to take place in 2010. Local polls have shown a possible shift in government from Labour to Conservative. This in turn will mean Policy changes which could affect business expenditure and taxation for Zumo. www.electoralcalculus.co.uk 1.3 Trade Some restrictions have been removed on the import of fresh fruit and vegetables. As from June 2009, conformity and processing certificates are no longer required on a wide range of imported fruit and vegetables. This could save delivery time and costs of some products that are imported by Zumo. http://customs.hmrc.gov.uk/channelsPortalWebApp/channelsP ortalWebApp.portal?_nfpb=true&_pageLabel=pageImport_Sh owContent&propertyType=document&id=HMCE_PROD1_0 29611 3 1.4 Laws New laws are to be introduced in 2011 which will allow working Fathers up to 6 months paternity leave, three of which are paid. This could cause staffing problems for all business, including Zumo http://www.independent.co.uk/news/uk/politics/paternityleave-rights-to-be-extended-1787733.html 4 2. Economical 2.1 Interest Rates. Currently interest rates are at there lowest levels for years 0.5%. With the current global downturn this looks likely to last for a while. This drives down the cost of borrowing which in turn makes it

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