Persuasive Essay

1253 WordsDec 5, 20136 Pages
11/7/2013 Chapter 9 Making Your Case with Persuasive Messages and Proposals © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized forforwarded, distributed, or manner. a scanned, duplicated, sale or distribution in any posted on This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. website, in whole or part. 9-1 What is “Persuasion”? • According to Perloff (2003), persuasion can be defined as "...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 9-2 Informative vs. Persuasive Informative The goal is always to supply information and facts to the audience. Informational speeches do not tell people what to do with the information; their goal is for the audience to have and understand the information. © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 9-3 1 11/7/2013 Informative vs. Persuasive Persuasive Persuasive speeches use information to change/convince audience mind. The end goal

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