the attractiveness or credibility of the source, rather than the message itself. Fiske and Taylor support this idea by saying we are ‘cognitive misers’ and will always look for the easiest route when making decisions, and this often means evaluating peripheral information rather than taking the time to evaluate the validity of the message. Attitude changes brought about through this route tend to be less personally important and less permanent. Mobile phone companies could use this information to market a new mobile phone dependent on the audience they are trying to appeal to. Adverts which encourage the central route should provide detailed information about the specific features of the phone.
In this first paragraph the pros of having a data on fixed lines will be discussed. The most important pro to having a fixed line is that if there is a power outage the line would still be operational. This is very important in the case of an emergency. With a cellular phone if the battery dies you will have no way of reaching out for the help that might be needed. Consumer reports still recommends having fixed line service, because emergency services can more reliably locate you quickly from a 911 call on a landline than from a cell phone.
One of the biggest disadvantages is not being able to make connections as easy as the copper. Fiber optic cables have a core as fine as a human hair, making it extremely difficult to splice. Copper cables are obviously not going to be around forever with the fiber optics being so futuristic, but they still have advantages over the fiber. Copper is very easy to work with. When making connections it is so much easier to splice the copper cable than it would be for the fiber.
The results are also filtered to prioritise results from that particular geographical location in order to make them accurate to what the user may be searching for. The advantage of this is that the service is easily accessible and suitable to an international market who may not necessarily speak English, as well as better suited to fit their needs by the filtering of results. On the other hand, the disadvantage may be the complexity and therefore increased production and maintainance costs. Google staff who are fluent in the chosen languages would have also had to be hired, making it difficult to manage such a high number of staff. Additionally, multiple new high-performance servers would have had to be bought in order to sustain the exponential increase in the database.
When we believe that the speaker or writer does not intend to do us harm, we are more willing to listen to what they have to say. In this ad ethos is being used by Verizon’s name. People trust Verizon’s name because they use logos during their arguments to back up what they are saying. While arguments can be made that one network is better than the other, depending on the coverage area you are in, what matters with branding is perception, and the edge in network perception goes to Verizon, which has spent years building its image as the superior cellular service. (Battle of the Brands: Verizon Wireless vs. AT&T Mobility –
Another advantage of this method of research is it allows for the concise and exact use of words in writing the questionnaire, leading to more direct answers of what you are looking for. Although these are all great reasons why self-report questionnaires are beneficial to the researcher, there are some disadvantages which limit the amount we can learn from the results. In general, the typical study fails to explore respondent’s attitudes or feelings on more than one occasion. This does not allow the researcher to see how respondents will express their feelings at another time or in another situation. In addition, the accuracy of the answers given is disputable based on the fact that people tend to lie or skew their answers in order to make themselves look better.
The organization should consider using iPhones because it is the most dominant smart phone in the market being used, and it is also has many features that other smart phones may not have, such has excellent and strong reception which will come in handy when using the phone for presentations for the next big client. The NETGEAR – ProSafe Wireless-N Access Point Router system will make sure departments are getting good use of the iPhone. While in the office employees can, safely and securely uploads and downloads client information. If employees travel a lot the iPhone will be a great source because he or she can “manage trips, itineraries, confirmation numbers,
Geolocation data can also reveal significant information about the people you spend time with and a view of their social network (Gross, B., 2011). The mobile phone has produced an enormous increase in uniquely identifiable data that can be used for tracking you and everyone in your social network. A constant stream of geolocation data is generated by one person that is collected by mobile carriers. The information is generated from cellular triangulation, geo-located IP addresses, and integrated GPS units, which deliver down to 10 meter accuracy (Gross, B., 2011). I don’t like how our information can be used for commercial use, and it seems to me that it sounds a little dangerous and an invasion of privacy.
Technology is available that permits vehicles to “talk” to each other. This is because of technology much like Bluetooth. Autos would be able to communicate without the assistance of their drivers, and allow cars to take corrective actions to avoid collisions. This should not take the place of cellphone driving bans, but be used as an added safety precaution for defensive driving purposes (Healey, 2013). Collectively we can effectively tackle distracted driving through complex tactics such as talking cars and enforcement of laws developed.
Examine Table 5-1. Are there any requirements or constraints that you can think of that were overlooked? List them. Requirements: [2 points] • Another requirement might be that the overall program would be highly attractive and motivating to customers. • Another requirement might be that the client version of the system runs easily on a mobile phone.