Perrier Taints Its Pure Reputation

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Introduction: At present in Business world social responsibility plays an important role. Today many firms practice social responsibility for establishing a strong image, capturing value from customers, earning more profit, existing in market permanently, being a reputed and positioning in customers’ mind. For those purposes, many well known companies take many steps and practice social responsibility to contribute to society. Hong Kong and Shanghai Banking Corporation (HSBC) took a day long environmental program by cleaning the Dhanmondi lake area on World Environment Day, June 05, 2006. Hewlett Packard (HP) Company has set a goal in 2004 of recycling pounds of electronics, toner, and ink cartridges by the end of 2010. Coca-cola Company and its two largest US bottlers are shifting their fleets to Hybrid Electronic Vehicles (HEV) in 2008 which is an alternative propulsion and global warming policy. Microsoft Research India developed a project named “Digital Green” in 2008, which aims to educate farmers in India on how to use azolla (an aquatic fern) fed to cows yielding increased milk production. Guylian, a chocolate manufacturer company in Belgium runs a project named “Sea-horse” to save the endangered marine species. And Perrier, a soft drink manufacturer company Contribute in social responsibility. They tried their best to save society contamination by confessing their fault and afford to solve their fault. Case Summary: This study is about Perrier Sparkling Water Company that was reputed through out the world exceptionally, working for providing mineral water to the consumers symbolizing the perfection. But the company spent years developing image of water that is naturally pure. A study reported that during 1990, unsafe levels of Benzene in bottles of Perrier for sale have found. Confusing among the public about this chemical in drinking

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