Performing Arts Industry Analysis

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INDUSTRY ANALYSIS History of local Performing Arts * In the 19th century, the performing arts were provided to the American public exclusively by commercial or amateur artists and organizations. Unlike Europe during this period, there was essentially no government support of the arts and very little tradition of upper-class patronage. (1) * Most performing arts groups were for-profit enterprises managed by individual owners. They made little distinction between the high arts and popular arts in terms of either programming or audiences and performed to mixed crowds that ranged from the working to the upper-class. (1) * In the first years of the 20th century, the commercial touring companies began to decline. Many proprietary live performing arts organizations disappeared in the face of the new technologies—first film, then recorded music, radio, and ultimately television. (1) * By end of 1920s there were over 1000 non-commercial theatres including college and community theatres in the U.S. Federal Theatre Project Produced phenomenal variety and quality of productions all over, with different kinds of ongoing projects and companies. Eventually congress challenged the content of productions as subversive propaganda and dangerous. (2) * Nevada was ranked number by growth in number of nonprofit theaters from 1990-2005 (3) * Based on an adult population (18+) of 185.8 million, an estimated 25.1 million U.S. adults attended live stage plays in 1992, compared to 20 million in 1982 when the adult population was 164 million. (3) * Great Recession losses were swift and measurable: The two-year decline in the Index, from 2007 to 2009, was twice as large as the gains made during the preceding four years, between 2003 and 2007 (4) * The arts industries continue to follow the nation’s business cycle: While it may be no surprise

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