Pepsico Introduction Essay

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Company description: PepsiCo Inc. is one of the world's largest snack foods and beverage company, which headquartered in purchase, New York, United States. The CEO, Indra Krishnamurthy Nooyi, has leaded the company since 2006. In 2012, PepsiCo had approximately 278,000 employees in more than 200 countries and regions around the world. Now the brand value of this company is about 16,594 million. In 2012, PepsiCo has total assets worth 74,638 million dollar, including 52,239 million liability (70%) and 22,399 million equity (30%). Origins: In 1898, the recipe of Pepsi-Cola was created by a pharmacist called Caleb Bradham. Since this drink became popular in the market, Bradham established Pepsi-Cola Company in 1902. For the latter half a century, Pepsi-Cola Company was concentrated on carbonated drinks. Until it merged with Frito-Lay, Inc. with a new company named PepsiCo, Inc. in 1965, the snack food business was brought into its core business. Through the acquisition from the late-1970s to the mid-1990s, the company expended by involving their business into other fields like fast-food industry. In order to better play the advantage of product structure and bring their focus back to snack foods and drinks, PepsiCo sold some of its business outside food and beverage, and separated the rest(Pizza Hut, KFC and Taco Bell) from PepsiCo to become a new company which is known as Yum! Brands, Inc. Since then, PepsiCo enlarged his business via merging and cooperating with other world-wide famous companies. For the strategic adjustment of its organizational structure, four major sectors has been divided from PepsiCo, Inc., including PepsiCo Americas Beverages, PepsiCo Americas Foods, PepsiCo Europe and PepsiCo Middle East and Africa. Brands: PepsiCo Inc. is a famous global company and people can find its products in almost 200 countries. Generally, Brands under PepsiCo

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