Pepsi vs Coke Essay

910 WordsMay 18, 20134 Pages
The Pepsi and Coca- Cola Never-ending Rivalry Conea L. Huger Strayer University For many years Pepsi and Coca-Cola have been competing in the beverage business. Although they are alike in the type of demographic market they serve that have several difference that set the two apart. In this paper I will determine how each corporate culture differs from the other, analyze three (3) ways that each unique culture has benefited by the other’s competition, and last speculate how each would continue to thrive if its current corporate culture would need to change in the near future. “Although the history behind the start of Pepsi and Coke differ they bought started out to obtain the title of the best soft drink in the Nation. Both Pepsi and Coke substantiate its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. They both used many different advertising techniques to push their soda. They share the same color, and have equal amounts of carbon dioxide (Barney, 1986).” The main difference between Coke and Pepsi is their respective history and how they efforts, especially with advertising, came to define each brand ( Coke Versus Pepsi). Coca Cola was designed in 1885 by a pharmacist, John Stith Pemberton, and was recommended as a tonic. The name “Coke” was influenced by the use of the main ingredient of cocaine (Coke Versus Pepsi). They claimed that the drink could effectively fight depression and at the same time made users addicted to the drink. Although cocaine was abolished in the USA by the Food and Drug Administration in 1904, signifying that this key ingredient of the soft drink had to change, Coke retained its name and promoted the beverage through aggressive advertising (Coke Versus Pepsi). On the other hand, Pepsi was introduced 1893 as "Brad's Drink" in New Bern, North

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