Pepsi was born after Coca Cola, or Coke. It began in North Carolina, invented by a pharmacist named Caleb Bradham. It came out for public use on August 28, 1898. It had the reputation for being a food drink; Caleb Bradham was a pharmacist and he claimed that his concoction aided digestion. This claim, in a way, was already a marketing strategy, because during those times, people were always buying medicinal aids for digestion.
Coke Zero’s communication strategy was taste-led in a category which was already suffering from the stigma of perceived bad taste. Pepsi Max was successfully battling this stigma, surpassing Coke Zero in penetration among young adults. Furthermore, the diet cola category was in -2.3% decline, and 60% of young adults polled had never tried a Coke Zero. With category volume and penetration both in decline, it was obvious that something about Coke Zero needed to change. Brand positioning was seen as its best leverage as Coke Zero competes in a category where factors such as price, costs, competition and distribution are relatively unchanging.
Unlike people in Europe, Americans don’t drink as much sparkling water. They also prefer Coke or Pepsi versus generic soda that represents less than 2% of all soda sales in U.S. In my opinion, one of the ways to overcome this challenge is to create co-opetition by partnering with Coke or Pepsi and deliver consumer’s preferred flavors. Another option is to take advantage of a new health trend and offer to the customers many varieties of naturally flavored water. While spending $80 to $200 on soda maker might be a good
We related these explanations to our experiment, figuring that if you use too few mentos, there would only be a minimal amount of "fizzing," displacing a small amount of soda. But if you added too many Mentos, the surface area for the bubbles to form on would be very large, and the carbon dioxide in the bottle would be used at a rapid rate, leaving little time for pressure to build in the bottle and displace soda. THE EXPERIMENT Independent Variable: # of Mentos Dependent Variable: Diet Coke displaced (mL) NOTE: To ensure accurate data, we made sure that all the bottles of soda were opened just before being tested, and we ensured that weather was not a factor in the experiment whatsoever. The Materials: 12 bottles of Diet Coke (591ml each) 4 Packages of Mint Mentos 1 Graduated Cylinder (ml) Mentos released valve Goggles **Paper and tape The Procedure: 1. Open up one bottle of your diet coke and place on a flat surface.
How can this be? Coke tastes better than Pepsi and Pepsi tastes better than Coke. What is the difference between Coke and Pepsi? If we compare the two labels on those two cans, the only difference between them is that Pepsi adds phosphoric acid in contains and Coke does not. Some people might say that those tests truly reflect the market demand and people¡¯s preferences but I doubt it.
Attention Getter: One of the easiest ways to reduce the amount of calories you consume a day is by switching to diet sodas. These sodas contain no calories, unlike their regular non-diet version, which often has around 150 calories per can. However, the issue with diet sodas is that some studies suggest that this no-calorie drink is risky and can be dangerous. A study looking at 2,564 people in New York City found that those who drank diet soda every day had a 61 percent
HBS Case 9-702-442 MSB30 June 2008 COLA WARS CONTINUE: COKE & PEPSI IN THE TWENTY-FIRST CENTURY. Houssem Ghorbel Page 1 of 4 HBS Case 9-702-442 MSB30 June 2008 1- Why is the soft drink industry so profitable? Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are extremely interdependent, sharing costs in procurement, production, marketing and distribution. Many of their functions overlap; for instance, CPs do some bottling, and bottlers conduct many promotional activities.
Introduction & Main Body: Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961. In the United States, Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugar), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine and 150 calories. The caffeine-free Pepsi-Cola contains the same ingredients but without the caffeine.
Saccharin, or Benzoic Sulfimide (as it is known chemically), is an artificial sweetener that is used in the pink packets everyone knows so well, as well as a substitute for sugar in diet sodas. More than just a sweetener, the invention has proved to be important for those with diabetes because it travels the human digestive system without being digested. It has no caloric value, which is why it is used in diet products like Diet Coke. The story of its creation is an interesting one. It was developed by Constantin Fahlberg, a chemist.
Bradham had several flavors but the most popular, created in 1893, was called “Brads drink” and consisted of vanilla, sugar, carbonated water, rare oils, cola nuts and pepsin. Brads drink was renamed Pepsi Cola in 1898 because of the two ingredients that are used in the drink Pepsin and Cola nuts. The trade name was purchased for $100 and the new name was trademarked on June 16th, 1903. Pepsi Cola was purchased in 1931 by the Loft Candy Company where the drink was made popular again after being lost by Caleb Bradham in 1923. In 1940 the first jingle “Nickel Nickel” which referred to the price of the drink was released for advertisement.