coke vs pepsi Comparison between Coke and Pepsi There are two famous beverage companies, Coco-Cola and Pepsi, have competed dramatically and distributed the beverage market profit for several decades. In the free market, it is hard to exactly tell which one is the winner within the perfect competition, because both companies use different style of commercials and product to expend their markets. Personally, I believe that Coco-Cola earn higher profit than Pepsi because Coco-Cola has better marketing strategies and the representatives for their commercials and TV ads cost is lower. I would choose to drink Coke over Pepsi. Because Coke has fair marketing strategy that attracts all generation of people of all ages, whereas Pepsi targets mostly younger generation, and tries to make an image of Coke as an uncool drink, and Coke has made more people to appreciate its value and product than Pepsi.
Red Bull’s strategy make itself controlled about two-thirds of the energy drink market. 2. Why energy drinks market is attractive for Coke, Pepsi, and Anheuser Busch? In the late 1990s, Red Bull’s worldwide sales were $483 million. Because Coke, Pepsi, and Anheuser Busch know energy drinks have high margins and premium prices, they foresee the high potential of developing the energy drinks in world wide.
Explain Britvic’s Micro & Macro environment. A Microenvironment is all of the factors that directly affect the company .e.g. competitors and customers. So in the case of Britvic, as they bought Tango, Pepsi, Canada Dry and 7Up; this meant that their main competitors were Coca-Cola, Barrs and Fanta. So if one of the competitors brought out a new product then Britvic would have to match or beat that new product in order to keep sales up.
PEPSI’S REGENERATION, 1990 -1993 INDUSTRY: soft drink industry PRODUCTS: * Traditional : Pepsi Cola, , Diet Pepsi, Cafeine Free Pepsi * New Products added through TBCS: * Bottled water * Ready to drink teas * Isotonics (Gatorade-type drinks) * Juice * Milk and coffee products COMPETITORS: Coco Cola, Private labels, other beverage companies EXTERNAL ENVIRONMENT: * Intense competition: Pepsi and CC were Goliaths of the industry battling for prominence through television advertisement using celebrities * Soft drink growth was softening with cola market slipping downwards * Private labels were gaining marketing share and pushing down industry prices * Alternative beverages including bottled water, ready to drink tea and fruit drinks were growing in popularity * Volume gap between Pepsi and Coke – suggesting the latter was winning the competition because of its distribution networks like McDonalds * Threat of reduction in annual profit target of 15% to about 5-10% * Pepsi also moved from dealing with individual bottle companies to using its own bottlers – covering about 51% of soft drinks --- additional 16% through JVs and franchises * Moved from 600 customers---franchise bottlers to 600,000 customers serviced though newly acquired bottlers * Bottling operations –expansion also challenged PEPSI culture which traditionally relied on individual heroism for promotion activities --- you make thinks happen, you take the ball and run with it Making a case for Change: * The freight train --- 15% annual growth or risk being labeled mediocre * The burning platform and its emotional impact on being daring and making choices Result: Management acknowledgement that things were not right and changes were needed New Stategies adopted: * Strategies –the 4 ACES * Right Side Up
Coca-Cola and Pepsi-Cola When discussing advertising and ad campaigns it's hard to not mention to giants of advertising Coca-Cola and Pepsi-Cola. These two rival have been in competition since the introduction of Pepsi in 1891 six years after the introduction of Coca-Cola, though the rivalry between the two companies began to really heat up during the “Cola Wars” in 1980's. By this time Coke had fallen from 60% market share during the 1940's to less than 24% in 1983. Coke decided to take a drastic step to strike back at it's number one competitor in April of 1985 with the unveiling of a new formula. Coca-Cola hadn't just made this decision overnight however, they had spent millions on market research and conducting various taste tests with over 200,000 participants.
This marketing plan focuses on Doritos’ strategy to protect its market leading position, ways in which it can engage its core shoppers and build on existing customer relationships, and on the development of new products in response to the need for healthier, less fat and gluten-free products. 2.0 Situation Analysis The global food and beverage industry is a trillion dollar annual industry. Within this vast field, the world of salty snacks represents $7.8 billion in sales. While dollar sales of salty snacks are on the rise, more than one third of consumers report reducing consumption of products in the category between 2011 and 2012. Health concerns are the major factors driving such behavior, with 64% of consumers who reduced their consumption saying it’s because products in the category are unhealthy/fattening.
In the early business years total expenses exceeded total revenues, which resulted in negative net incomes in 1998, 1999 and the first quarter of 2000 (Exhibit 9). Since Honest Tea is a just established start-up this is not a bad thing, but around 2000 it became time to think about playing breakeven. The $2 million cash could, inter alia, be used to finance the losses and to invest in new distribution channels. The question how much money they actually need and therefore should raise in the next financing round can be seen in question 2 provided below. In the beginning, the founders focused on the strategy of building up a strong presence in the local market for several years, before expanding nationally.
This prompted them to sell a drink which was good and healthy for Americans, water (Leonard, 2011). In doing so they had to manufacture a demand for bottled water; this was accomplished “through the use of scare tactics, seduction and misrepresentation” (Leonard, 2011). First they told us tap water was not healthy. It contained contaminants and toxins which scared Americans. The chairman of PepsiCo’s North American Beverage and Food division, Robert S
 By 1992, Apple had passed IBM PC as the best-selling PC in the world, and Apple was the most profitable PC company in the world. But Sculley ultimately was forced to step down as Apple CEO because he was opposed to licensing Macintosh software and was talking to Goldman-Sachs about splitting Apple into two companies. When Sculley left in May, 1993, Apple had $2 billion in cash and $200 million in debt. John Sculley is recognized worldwide as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi
The Pepsi and Coca- Cola Never-ending Rivalry Conea L. Huger Strayer University For many years Pepsi and Coca-Cola have been competing in the beverage business. Although they are alike in the type of demographic market they serve that have several difference that set the two apart. In this paper I will determine how each corporate culture differs from the other, analyze three (3) ways that each unique culture has benefited by the other’s competition, and last speculate how each would continue to thrive if its current corporate culture would need to change in the near future. “Although the history behind the start of Pepsi and Coke differ they bought started out to obtain the title of the best soft drink in the Nation. Both Pepsi and Coke substantiate its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection.