Comparison of Different Techniques Used By Cadbury and Coca Cola Strategies for growth | Cadbury | Organisation 2 (Look at what you done in P1) | Market penetration | Cadbury’s does their market penetration by identifying the different groups of people who may be interested in buying the different products that Cadbury’s offer. | Coca Cola does their marketing penetration by targeting new markets because of the non-alcoholic beverage market has a limited expansion therefore Coca Cola advertises its products by looking at different markets and penetrating them using the existing products. | Market development | Cadbury carries out its market development by introducing new products such as their afternoon snacks, Cadbury can’t try to tackle dietary issues because of the raw materials which is coco nut to make chocolate products. Cadbury needs its raw materials in order to retain its consumers. | Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs.
Question: What number of Mentos need to be dropped into a bottle of Diet Coke in order to get the maximum amount of soda displaced? Hypothesis: We believed that because of the relatively small size of the bottle, the greatest amount of soda displaced would be achieved when 5-6 Mentos were dropped into it. We chose this amount because after watching numerous videos, this looked to be the most popular amount. Research: To figure out why the two products reacted in a geyser-like way, we researched (both by text and online), and found good explanations from The Encyclopedia of Earth and Physical Science, The McGraw-Hill Encyclopedia of Science and Technology, and Science and Technology Illustrated. We related these explanations to our experiment, figuring that if you use too few mentos, there would only be a minimal amount of "fizzing," displacing a small amount of soda.
Support your position. • Given a company that is already diversified, suggest how senior management may determine the most effective strategy and how it should be evaluated. DQ 2 : "PepsiCo" Please respond to the following: PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position.
• more advertisement • healthier flavors • larger diet soda flavors • adding a juice product Marketing Strategies To add to advertising and flavors, Jones Soda will try to complete the following strategies: 1. Target Market Strategy: Jones Soda will continue to target the existing consumers while focusing on more upscale locations to sell the soda, like large hotels, country clubs, spas, high schools tattoo parlors, skate shops. 2. Positioning Strategy: Jones Soda will choose to place their product in an unique fashion which would show this soda as being the up scale soda pop. 3.
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.
Which Coca-Cola products are most likely to lose customers to Coke Zero? Regular Coke and Diet Coke are most likely to lose customers to Coke Zero. Regular Coke: Coke Zero gets advances in artificial sweeteners made it possible to finally create a product that tasted more like the real thing without calories. Diet Coke: Coke Zero is also low-calories, but it has better taste. Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?
For this paper, we will discuss the strategic planning at Pepsi-Cola, with the initiative on building and expanding our nutritional business within the organization. Also, we will discuss how building and expanding nutritional business for Pepsi-Cola will affect costs, as well as sales. The risks involved and the financial effects of making the decision to expand on nutritional business will be discussed here as well. It is no surprise that this initiative will affect costs, PepsiCo is proud to owe part of their success to product innovation. Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development.
Sustainability Team A: ECO/415 DR. Guthlac Anyalezu University of Phoenix February 27, 2012 Sustainability Introduction: Economic Sustainability is the ability of an economy, or in the case of this paper, PepsiCo, Inc. to support a defined level of economic production indefinitely (NA, 2011). Team A will define sustainability and explain why it is important for the financial success of PepsiCo. Team A will evaluate PepsiCo and identify the company’s financial stakeholders. Team A will also describe economic and non-economic business decisions that may negatively or positively affect stakeholders. This paper will explain how these decisions may affect PepsiCo’s profits when stakeholder reactions are taken into account and identify
To do that, I needed: A graduated cylinder, a beaker, a calculator and a weight scale, along with small amounts of Classic Coke and Diet Coke. The measurements required were volume and mass to find the density; the units used in the findings of the mass was grams (g) and for the volume, milliliters (ml). The final measurement unit was set as (g/ml). First, I weighed the graduated cylinder to see its weight without any soda so that measurement could be used a bit later. Next, I poured a specific amount of each soda into the graduated cylinder to measure its weight with the soda (the amount used was the volume).
We need to make these sugary drinks not so easy to buy. Everyday the soda companies come out with some new drink to suck us in to buying them and getting us hooked. Pepsi and coke are famous for this, but we still feel the need to try the drinks that come out. Even though most of us know that these drinks we consume are bad for us. In conclusion I believe having a tax that increases the prices on sugary drinks is a good place to start for the obesity epidemic.