Paper Is Paper

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The proposed case deals with the EBay Company’s plan to expand its activity to China. E-Bay is a US company offering e-commerce, e-payments and internet communication services globally which was founded in 1995 in California. E-Bay is the world’s online market place enabling trade on a local, national and international basis with a diverse and passionate community of individuals and small businesses; E-Bay offers an online platform where millions of items are traded each year. In E-Bay, sellers can list products to sell on the website while buyers can browse them and bid in those interested them through auctions. The company doesn’t make the mediation but just inform the seller and the buyer by e-mail when a bid is exceeding the seller’s reserve price. At any time E-Bay takes possession of the product sold. By this way, the business model of E-bay is simple: they charge fees to the seller when they integrate the product at sale, optional fees are also practiced for making goods more visible and in addition, E-Bay takes as well percentage on the sale. The company’s service is completed by a customer service composed by personal customer services as chat, e-mails or online phone. The customer service is also composed by bulletin boards, customer support boards, personal pages, forums, personal shopper (provide to potential buyers e-mails alerts), turbo lister, pro stores, feedback forums. E-Bay become such as global brand because the company is managed by people with competencies in different part of business as marketing, finance or technology as well but also thanks to a simple and accurate business model where the company takes fees and commissions on transactions done on its platform. The company is developing itself to global market thanks a strategy including acquisitions, alliances and joint-ventures with local partners. Today, the international activity of

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