Paper Is Paper

631 WordsJan 30, 20123 Pages
had the lovely opportunity to chat with Jason Warner, Global Vice President of Budweiser and get his views on marketing, beer and creativity. Sounds like a good mix for a business school conversation. How did you get to where you are today? Jason Warner joined Anheuser-Busch InBev about 2 years ago. He joined with an extensive marketing background, split between Coca-Cola and Nestlé. He began his career at Nestlé after studying engineering as an undergraduate. With Nestlé, he spent time covering different marketing and sales positions, including serving as marketing director for NESCAFÉ in EMEA region and National Account Manager for ASDA Walmart as well as assisting in the restructuring of Nestlé's acquisitions in Poland and other markets. After Nestlé, he joined Coca-Cola via the joint venture BPW and served as Global Marketing Director for the Americas and later became Vice President for Functional Beverages & Global Innovation before moving into his current position. Why Anheuser-Busch InBev? AB InBev is a "tremendous story and opportunity. It is a company that favors entrepreneurship." He characterized his position as truly "unique opportunity" to "work on a global icon." After a couple lines, it was pretty easy to understand how he got to this position. What is your day to day like? "Based in St Louis, days can start early with operations in China, Russia and emerging opportunities in other countries." The work is one that is very creative and changing every day. What is the global plan? Jason continuously emphasized AB InBev's dream - "to be the Best Beer Company in a Better World by promoting the responsible enjoyment of our products, helping ensure environmental sustainability, and supporting the communities where we live and work." AB InBev places a high premium on sustainability practices (e.g, being responsible in its local water usage

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