Panera’s strategic approach to keep customers coming is; providing distinctive menu, signature café design, inviting ambience, operating systems, and unit location strategy. Panera Bread’s growth strategy was to capitalize on Panera’s market potential by opening both company-owned and franchised Panera Bread location as fast as was prudent. Competitive Strategy - Competitive approach; Panera Bread is doing Broad Differentiation Strategy. Panera Bread’s competitive strategy is providing quick service meal and a more aesthetically pleasing dining experience than that offered by traditional fast food restaurant to its’ targets. Providing better products in better environment with great service is Panera Bread’s competitive advantage.
Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? Yes the Whole Foods strategy has worked well for the company. They have good products and show good employees who also have shares in the company. They do not have much competition only on smaller scales or small areas in existing regular food markets. The company is still expanding even in this poor market and acquiring new stores and companies.
Panera Bread Case Study I. Executive Summary Panera Bread is one of the largest fast food restaurants offering value added service with high quality offerings. Its strategy is to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Besides this, unique menu with high focused on fresh artisan bread products, and the outstanding Panera’s bakery-cafe operations, signature bakery-cafe design, and the great bakery-cafe locations are major factors of Panera’s success. In addition, Franchising is a key component of Panera’s success.
The article told us that the competition is mainly from Taco Bell and Qdoba, especially a new menu called “ Cantina Bell” generated by Taco Bell, which offers very similar food like Chipotle, and the price is much lower. So to Chipotle, finding out how to identify ways to make the company stand out in different competition and keep the company in maintaining profitability is the most important thing. Economic depression is another concern, because under this circumstance, people will cut down their spending on eating outside or best to keep the current level. In other words, if Chipotle’s food price is too much higher or they consider raising its menu price due to the higher food costs, perhaps the customers will not buy it, but turn around to buy a similar food from another place with a lower price. Situation Analysis * Strengths.
Not only did it make sense to expand their business beyond jams, jellies, and preserves, but it may have saved them. After acquiring Jif and Crisco in the beginning of their transition, and then acquiring other various brands such as Hungry Jack, Pillsbury and Folgers, they have become one of America’s biggest producers of breakfast foods and beverages. Without these business ventures, it is unsure whether Smuckers would have survived. Because the processed food industry is ever-changing, businesses must find ways to stay competitive. Smuckers not only did this, but came out on top.
This included changes to the menu and the dining atmosphere. Their vision was to create a specialty café with an authentic, fresh-dough artisan bakery and upscale quick-service menu selections. The acquisition of the Saint Louis Bread Company proved to be very successful for Au Bon Pain. They were able to open over 100 new locations, and the average unit volumes at the overhauled locations increased by 75% between 1993 and 1997. In 1997, the bakery-cafés were renamed Panera Bread in markets outside of St Louis.
This topic is also a good way for other places similar to this one to become better aware of what their niche market may be. As far as the main topic of the research however it lets us know what type of people are more likely to dine in. With this research we can get an understanding of what attracts people to Panera Bread; we can see what age group eats there most often. What ethnicity dines here the most; we can even prove if age and gender of the individuals has a direct correlation with one another. In a way, it can even help more restaurants like Panera Bread get a better understanding of who their target customers just may be.
A customer could prepare multiple dinners in the same time that it would take the customer to prepare one dinner at home, while eliminating having the clean one’s kitchen. Each of the cooking nights could comprise a different theme to reach a much larger market. Importance of Competitive Intelligence and Analysis Continually to improve Kudler’s marketing strategies and tactics, the organization must concentrate efforts on the competitive intelligence and analysis. To have success against the competition, an organization must be astute to the competitor. How can an organization attempt to be competitive within a market, if the organization is unaware of the competition?
Sysco even offers cash and carry for those that prefer to purchase small orders and take them on the spot. Sysco competes with many other national distributors, such as, US Foods, Performance Food Group, and many others. Heavy competition with US Foods is one reason why sysco adapted their own brand products like: Supreme Sysco, a premium and rare products targeted to upper class customers. Imperial Sysco, high quality products produced in selected regions. Classic Sysco, fine quality products.
Fast Food Craze Fast food restaurants today are either kiosks or recognizable quick service restaurants. Franchise operations such as McDonalds and Wendy’s have generated restaurant chains that offer standardized meals across the globe. Because of their affordability and popularity, fast food restaurants and drive-through outlets are popular. Also known as “sit-ins” and “upscale kiosks”, these restaurants cater to extremely busy adults by creating a distinct ambiance in which people feel comfortable. Very affordable, they may seem attractive to anyone hoping to save time and money, but ultimately fast foods slow us down.