Virtual Organization: Kudler Fine Foods FIN/370 Kudler Fine Foods is an exquisite food company who sells a huge selection of the freshest ingredients as well as any necessary equipment used to make a gourmet meal. Kudler has three locations, and they serve the metropolitan area of San Diego. Each location provides services that range from a European style Bakery to a large selection of wine. It is a business currently held privately. However, they are anticipating and wanting to grow and expand their operation, as their desire is to become wealthy far beyond what they can imagine or dream.
A commitment to nutrition without compromising taste or quality remains at the core of its business philosophy. The largest market for the company is North America, accounting for 68% of total sales with the European market coming in second at close to 19% of total sales. Kellogg’s expands and adjusts its portfolio to meet the changing needs of its customers worldwide, introducing new products on a routine basis. Market research indicates that consumers demand more convenience as lives become more hectic. This market plan will focus on the introduction of a new cereal product that is easier to take and eat on the go, but just as nutritious and appetizing as one enjoyed at the breakfast table.
Identification of Business Model Since the existence of Panera Bread, the market for bakery-café is substantially growing, mainly because it is a “niche” market, and companies within this market have been enjoying high revenues and profits for a long time. What people in the US needed, was a fast-casual restaurant service with high quality food offered at a reasonable price. This is the sweet spot Panera Bread took eliminating McDonald’s, Subway, Wendy’s and other chains as direct competitors. It’s success lies in the business model it has, meaning that Panera Bread serving its existing and potential customers high quality food as artisan bread, sandwiches, soups and coffees at a very reasonable price, thus experiencing high growth in the past decade, more precisely having 1325 Panera Bread stores across the US and Canada. Such rapid growth is mainly achieved through franchising which will be discussed critically later in this paper.
Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner. Panera Bread’s growth strategy was by opening both company-owned and franchised Panera Bread locations, the franchising has been a key competent of the company’s efforts to broaden it markets penetration. Panera Bread’s strategies can be categorized under the Best-Cost Provider strategy. Panera Bread provide a fairly common café beverages around the country, but they have manage to offer their products at lower cost to its rivals and still gives customers more value for their money by incorporating good to excellent product attributes. Panera Bread tries to achieve a type of competitive advantage that is a lower cost than its rival with a market that targets a broad cross-section of buyers.
This allowed for Yum to create new sales opportunities for Pizza Hut and KFC. For Pizza Hut, Yum created a menu which carried around 120 items that contained low price items as well as fancier, more expensive items. Another thing they were able to add was extra day parts which allowed to increase revenue. For Pizza Hut, they added a tea time menu which was able to directly compete with local coffee shops during the midafternoon times when business was slow. At KFC, they added a breakfast menu and lowered the price to match what local cafes were offering.
Domino’s Pizza International Inc. Domino’s Pizza is the world’s leader in pizza delivery with more than 9 million pizza pies delivered each week throughout the world. Domino’s went international in 1983 with its first international store opening in Canada. Couple years after, they expanded and by 1996 Domino’s had a presence in over 40 countries and operated over 100 stores outside the United States. The company was really successful in some countries like Japan, Mexico and Taiwan while they failed in others like in Germany, Spain, France and Czech Republic. After reading that case we came out with some factors that affected the success of Domino’s entry into foreign markets.
While product leadership is a goal of First Slice Bread Company, any unique product offering is easily duplicated and can be offered for a cheaper price by larger competition quick service restaurants. First Slice Bread Company must
He is the person that took the company into initial public offering (IPO) in April 2000 and made it the largest IPO during that time. As the result, the company launched a strategy to expand the number of stores from 144 to 500 and planned to grow internationally, mainly in Canada, United Kingdom, Mexico and Australia. In term of business operation, Krispy Kreme has five major sources of revenue, such as sales of the glazed doughnut, “doughnut theater” and factory store sales, grocery stores and convenience stores sales, franchise royalties and fees and sales of doughnut mixes and doughnut making equipment to franchisees. The performance of Krispy Kreme Doughnut after the year of initial public offering until the next four years was good and optimistic. However, in May 7, 2004, the company started to fell into trouble after the company announced that expected earnings will be 10% lower than anticipated by claiming that the low carbohydrate impact, huge amount charged due to divestiture of Montana Mills and also close of its new Hot Doughnut
By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 locations open. As the years were passing by more and more dunking donut shops were opening all over the world. In 1982, the company began its famous Fred the Baker commercials. Fred, played by Michael Vale, became one of television's most enduring and endearing pitchmen. In 1990, the 2,000th restaurant opened, and in 1992, the 3,000th restaurant opened.
Use the Ansoff Matrix to identify and explain the Fast Eater’s past and current growth strategies: i) Fast eaters growth strategies were almost exclusively “Market development”, by introducing its products to already existing markets that were previously untapped. They did this by marketing their products to international markets. The pizza and chicken role are examples of product development, the reason Fast eater wishes to develop these products is because it wants to ensure its long term cash flow. Fast eaters current plan is to get more customers into their service centers or outlets, this involves increasing their market share and thus would be Market penetration since the market is already there, and they are using the same products. Use the Boston consulting group matrix to analyze fast eater product portfolio ii) Both burger roles and fried potatoes are in decline, this means that they either need be remarketed in order to keep their market share higher and prevent the decline, also called an extension strategy or they can be left to become dogs.