Panera Bread Company in 2012: Pursuing Growth in a Weak Economy

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Assignment Panera Bread management has employed your team as consultants, and asked you to assess the company’s strategy, competitive market position and overall situation, and recommend a set of actions to help ensure that the company achieves its targeted long-term EPS growth rate of 15 to 20 percent annually and succeeds in profitably opening 100+ new units annually for the next several years. Please prepare a report to the senior executives at Panera Bread that includes a discussion on the key elements of the company’s strategy, and the strategic issues faced by Panera Bread. Please make a set of recommendations for the CEO of Panera Bread based on your analysis of the company’s strategic situation. Lead Questions 1. What is Panera Bread’s strategy? Which generic competitive strategy most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? 3. What are the primary components of Panera Bread’s value chain? 4. What does the data in the case reveal about Panera Bread’s financial performance? How well is the company doing financially? Please use financial ratios and other financial tools in your assessment of Panera’s recent financial performance. 5. What does the data in the case showl about Panera Bread’s operating performance? 6. What does the data in the case indicate about Panera Bread’s 3 business segments? 7. Based on the information in case which fast-casual and full-service restaurant chains appear to be Panera’s closest rivals? 8. What strategic issues and problems does Panera Bread management need to address? 9. What does Panera Bread need to do to strengthen its competitive position

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