Case Study 2: McDonald’s “Seniors” Restaurant Current Strategies & Results McDonald’s is one of the world’s leading fast food chains operating about 32,478 restaurants around the world restaurants (Business Week, March 8th, 2010). Fortune magazine ranked McDonald's #1 for social responsibility in 2007’s list of Most Admired Food Service Companies (Fortune, 2007) also # 1 in terms of people management in 2009 (Fortune, 2009) . Quinn took number of steps in accordance with McDonald’s corporate philosophy of giving back to the communities it serves. Monthly Special. Every 4th Monday of the month, the restaurant offers breakfast specials for people aged 55 and older.
Philosophy To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet. Financial Health At the end of fiscal year 2012, Dunkin' Brands' nearly 100 percent franchised business model included more than 10,400 Dunkin' Donuts restaurants and nearly 7,000 Baskin-Robbins restaurants. For the full-year 2012, the company had franchisee-reported sales of approximately $8.8 billion. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass. The Company's website is located at
1. Introduction Today, it is known by the name of Panera Bread. Since its existence from 1981, Panera Bread has been in the top three bakery-café companies in the US, serving its many customers mainly bakeries, artisan bread, made-to-go sandwiches, salads, soups and café beverages. In 1981, Panera Bread started working as Au Bon Pain Company, which later on in 1993, the company bought the 20 Saint Louis Bread bakery-cafes and renamed it to Panera Bread in 1997. Panera Bread is operation in 41 countries and it has as 1325 stores across US and recently Canada.
For millions of people, grabbing a cup of Dunkin Donuts coffee is a daily routine. The original Dunkin Donuts experience was a single cup of coffee with a donut. Today Dunkin Donuts offers a wide range of coffee, coffee-related beverages, baked goods, and an expanding all-day oven-toasted menu. It all started in 1946 when William Rosenberg is founder of Dunkin Donuts and also the International Franchise Association who invested $5,000 to form Industrial Luncheon Services, a company that delivered meals and coffee break snacks to customers in Boston, Massachusetts. William Rosenberg, a food franchising pioneer who founded the Dunkin' Donuts chain and witnessed its spread from coast to coast and into 37 countries, has died.
In a survey of over 93,000 diners, the chain received the highest rating in the quick service restaurant component of the 2010 J.D. Power and Associates Restaurant Customer Satisfaction Study (CFA, 2011a). While significant efforts have been directed toward maximizing initial customer perception of the food and dining experience, the company has yet to develop a comprehensive system for ensuring or assessing high quality in service recovery. Problem Statement Service failures in quick service restaurants typically stem from one of two general areas: extended time delays and/or errors in accurately fulfilling food orders (Mack, Mueller, Crotts, & Broderick, 2000). When mistakes are made, a successful service recovery resolves the customer’s specific problem(s) and returns
Customers are able to stop into Dunkin’ Donuts, get there favorite coffee, breakfast or lunch with a tasty donut for desert. Current Strategy Dunkin’ Donuts current business and marketing strategy is one of, if not the best in the industry. Dunkin’ Donuts is one of a kind, and has essentially, created and owned the market they are in; they are the only retailer that is known for their legendary donuts and coffee. They are able to not only compete with the other competitors in there industry but essentially dominate them. Dunkin’ Donuts advertising has become very popular, especially in the United States.
Today there are over 1000 Five Guys restaurant throughout the nation; however, Five Guys success and growth is based on the philosophy and mission set forth for the company. This paper will analyze Five Guy’s philosophy, original values, success, and ethical and social practices. The Five Guys mission statement, as simple as its menu, is aligned with the philosophy that if you're going to sell hamburgers and fries in a restaurant industry that has a lot of hamburger-french-fries business, you'd better do hamburgers and fries well than the competitors. Five Guy’s focus is not to add more items to the menu, but to serve top quality burgers and fries to keep their business booming. According to Boonze and Kutrz (2012) Murrell states “We figure our best salesman is our customer”, “treat that person right, he’ll walk out the door and sell for you” (pg.
Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner. Panera Bread’s growth strategy was by opening both company-owned and franchised Panera Bread locations, the franchising has been a key competent of the company’s efforts to broaden it markets penetration. Panera Bread’s strategies can be categorized under the Best-Cost Provider strategy. Panera Bread provide a fairly common café beverages around the country, but they have manage to offer their products at lower cost to its rivals and still gives customers more value for their money by incorporating good to excellent product attributes. Panera Bread tries to achieve a type of competitive advantage that is a lower cost than its rival with a market that targets a broad cross-section of buyers.
Levendary Cafe Case Study Commerce Essay Levendary Caf é is a well-known, publicly traded, brand in the US and currently expanding into China. T hey began as a small soup, salad, and sandwich restaurant that grew into a $10 billion business. T heir f undamentals are strong and perf ormance is in line with management’s f orecasts yet their stock is trading at a discount. T his is due to their domestic growth slowing and the new CEO’s lack of previous international management experience makes Wall Street skeptical that she can’t make this a multinational brand. T he Multi-Unit Restaurant Business represents 30% of the f oodservice industry which is a $600 billion industry with 960,000 locations.
Mccafe equipment is small, inexpensive and easy to setup Drive-through option for fast food delivery for the busy customers Mccafe positioned for working adults who enjoy coffee Mccafe had a positive initial customer response allowing a 30% increase in coffee sales in the 1st 6 months of operation from the previous year WEAKNESS: Fast food industry is more often perceived as unhealthy due to its high in calories. There is growing competition in the coffee business with Tim Horton’s restaurant having the greatest market share followed by Mccafe (e.g., Wendy’s merger with Canadian coffee and doughnuts, via Tim Horton’s, is expanding into the coffee business. Mcdonald’s was also recovering from a loss of market share in breakfast sales There is still much to be learned about Mccafe’s products in terms of which items are successful and which items are not. Opportunities: 29% of the industry’s coffee consumed is purchased from drive-thru’s and has grown fourfold since 1995 Annual retail coffee consumption had increased by 15 percent in Canada There is a decrease trend in the fine dining segment and an increase trend in the quick service