Eating at a fast food restaurant is inexpensive, fast, and convenient for many Americans. However, people have preferences, including this writer, for which McDonald’s is better than In-N-Out. Although In-N-Out restaurant Although In-N-Out offers "Quality you can taste", McDonald's restaurant has progressively has improved the quality of their product and its nutritional value making it the better fast food restaurant. Currently McDonald’s offers breakfast, lunch, and dinner with an extensive menu. In-N-Out only offers lunch and dinner with a limited menu.
Panera’s focus is offering their customers with better than their rivals, making the dining experience so attractive to their customers will pass up their competitors in outlets of other easy casual restaurants to dine at the nearest Panera Bread A strategic issues is substitutes and threats of substitutes in Panera Bread Company’s distinctive competencies, their menu. Panera’s menu is being substituted by new rivals. New restaurant chains, in fast-casual and other categories are becoming more competitively fierce and are drawing customers by imitating Panera’s menus at a lower cost. Panera Bread has several external factors which may affect the company, such as climate, inflation rates, unemployment level, and wage levels. Climate can have a dramatic effect on Panera Bread.
“Between January 1999 and December 2006, close to 850 additional Panera Bread backery-cafés were opened, some company owned and some franchised. Panera Bread reported sales of $829 million and a net income of $58.8 million in 2006. Sales at franchised-operated Panera Bread bakery cafés totaled $1.2 billion in 2006” (Thompson, Strickland, &
Assignment MBA 2.3: Marketing Principles, Practices & Management (30 marks) 1. Dunkin Donuts Executive Summary For more than fifty years, Dunkin’ Donuts has offered customers around the world, a consistent experience—the same donuts, the same coffee, the same store décor—each time a customer drops in. Now the largest coffee and doughnut chain in the world, Dunkin’ Donuts serves more than 2 million customers each day at more than 5,500 restaurants in the United States and abroad. The company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015. Dunkin’ Donuts offers a greater variety of products.
Two Businesses on your Doorstep This newspaper article gives you an insight into the world of two businesses that you know well. However you may not know about these businesses backgrounds. Greggs is a chain of bakeries selling a range of freshly baked bread, pastries and cakes. They also sell a selection of sandwiches and drinks. Greggs is a national business and is the largest bakery chain in the UK with 1,671 outlets.
KRAFT FOODS COFFEE PODS PAPER ID: 001708049 I. Situation Analysis Over the course of a hundred years, Kraft foods has evolved from a cheese manufacturer into a multi-billion dollar food and beverage company, including fifty $100-million brands and five $1-billion brands, established in over 155 countries around the world. Their five operation objectives include: building superior brand value, enhancing product demand, aligning product portfolios with consumer trends, increasing international business, and building savings for reinvestment in brand building. Kraft Foods has a strong brand portfolio, an effective distribution network, and a reputation for developing original new products. One of these innovative new products is the Single Serve Coffee Pod (SSP), a machine that can brew one cup of coffee at a time.
Panera Bread is one of the leaders in the food away from home industry. Panera has over 1,000 bakery-cafes open in over 35 states. The company is continuing to make efforts to expand the growth, profitability, and experience customers partake in – in order for the company to execute the perfect and unique strategy to make Panera a success. Strategy Panera partakes in a very unique strategy consisting of running bakery-cafés through a food away from home industry. Panera focuses on conducting a focused strategy based on differentiation by offering a unique product selection, attractive styling, and “unusually good value for the money” (Crafting and Executing Strategy, Page 9).
In addition, Franchising is a key component of Panera’s success. Franchising has enabled Panera to grow more rapidly because it is the strategy of the Panera that enable it to be available in such location where customer can easily find it. Till December 30, 2008, there were 725 Panera franchised bakery-cafes operating and signed commitments to open an additional 256 Panera franchised bakery-cafes. Nearly 2000 Panera Bread bakery café will be opened by 2010. According to their official site “Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly warm and welcoming environment.
Panera Bread Company in 2012 1. What are the key success factors for a restaurant chain that operates in the fast-casual segment of the restaurant industry? Some of the main success factors for the fast-casual segment of the restaurant industry includes somewhat of a large degree in quality control and knowing how to achieve that level of quality control. Another key factor is the extent of product line and product selection. Lastly, a well-known and respected brand name can indirectly be a important factor of success through word-of-mouth.
Advertising of fast food keeps costumers wanting more and more. Anytime costumers see the satisfying sandwich, instantly their mouth waters for the taste of it. Local grocery stores and convenient shops have ads and coupons from the local fast food franchises. The coupons increase the costumers appeal to the restaurant because of a possible discount and full belly. The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales.