Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
ASSIGNMENT QUESTIONS 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry.
Kudler Fine Foods is a company that prides itself on offering the customer with the highest quality organic and rare food items from around the world. Their unmatched quality, customer service, and shopping experience is what separates them from the competition. Kudler Fine Foods cannot change the market structure they operate in, but they can use more effective strategies than their
We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit." Whole Foods Market’s mission statement is an extension of their motto “Whole Foods, Whole People, Whole Planet”. Here is the mission explanation: " Whole Foods - We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans. Whole People - We recruit the best people we can to become part of our team. We empower them to make their own decisions, creating a respectful workplace where people are treated fairly and are highly motivated to succeed.
Subway runs great marketing schemes such as the “buy one get one sandwich free” day that they offer, or reducing the price of every sandwich on the menu to only five dollars excluding the premium subs. In my opinion, Subway is a much better choice than other fast food restaurants for a couple of reasons. For one, their top priority is the customer and they zone in on a positive atmosphere to make the customer feel comfortable by allowing them to choose exactly what and how much of it they want on their sandwich versus other places where you tell them what number you want and that’s what you get. Another thing is the all of the different promotions Subway runs. Every single month they have a special
For family and friendly gathering breakfast cakes are prepared, the cook and the guests enjoy them very much. 2. So today I would like to show you this tasty appetizer that you can make. Using simple ingredients from your pantry and refrigerator. 3.
Papa John’s products and services are to satisfy customers’ needs and create a good relation with their customers. Papa John’s best value discipline is that they stand for quality. They emphasizes that a traditional Papa John’s superior-quality pizza is the main thing that they will consistently deliver ("Papa John's Our Core Values", 2015). Papa John’s is up to their words; thus, by being accountable to themselves, their customers, and business partners, they earn the right to hold others to a higher level of accountability. At Papa John’s excellence is expected in everything they do; thus, Papa John’s
Dining establishments identify the use of fair-trade products on their menu however; businesses depend on customer recommendations and word of mouth reputations. Local restaurants and cafes are successfully embracing the inclusion of ethical products
* The French McDonald’s industry has revolutionized some of its technologies by providing a more convenient and relaxing dining experience. The industry achieves this by offering convenient ordering methods such as an electronic kiosk and hand held ordering device and offering free, complementary Wi-Fi. * The McDonald’s France menu possesses certain items that are specific to French food and culture. For example, the French menu includes different condiments, baguette sandwiches, fresh pastries, croques monsieures, crepes, and vegetable platters. * McDonald’s France strays from
One of the main strengths that I feel they hold is the relationship that the company holds with the suppliers. They have always used a better quality of food and more conventional ways of cooking then their competitors, but they have evolved within their supplies. With growing as much as they have and to keep their customer base they have become more aware of where it is that their food is coming from. This allowing them to be sure that they are still offering the best of