Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Cover Girl Ad Analysis What’s the best cover girl lip-gloss that’s on the market today? Of course we know that it’s the new wet slicks crystals that make your lips shine without being sticky. Yes, it’s similar like lip balm and it shimmers and glimmers but does it really stay on your lips and don’t smear or run? The over girl ad expresses a strong convincing statement that grabs our attention by showing “America’s Next Top Model” winner Eva wearing the new lip gloss that shows how your lips could be. Cover girl created this ad to simply sell their product and make money off of it.
I interpret this to mean that as much as we women would like to erase the thoughts from our heads, it is something that stays with us not only in childhood, but through adulthood as well. Santos mentions seeing a title on a magazine that reads, “How to find the perfect dress for that perfect evening”. This statement references the society that we live in and the emphasis we put on body perfection and designer things. Young girls and women alike are bombarded by the pressure from society to be a certain weight, a certain height, and to wear certain clothes. I think this poem also highlights the way we think others view us.
What being a woman involves according to Heat Magazine (content and adverts): In Heat magazine it is clear to see what being a woman involves according to the magazine‘s content. There are many different ways this is projected; through articles on interests, looks, beauty specials, film and book reviews and through its choice of adverts. In terms of looks, Heat magazine has lots of articles on how famous women feel about their looks and this reflects on the attitudes that its readership has. Women are conscious of their looks and it is talked about regularly in this magazine. In terms of appearance, Heat magazine believes women should be healthy and slim with curves.
Eladio Quinones Professor Tabor EN-103 2 December 2012 “Cover Girl + Olay” Parent Magazine pg 21 In the challenging industry of make-up; many companies hire advertisers that can use different techniques to persuade consumers to buy their product. Cover Girl and Olay have used a combination of techniques to capture their audiences. In this advertisement using Ellen DeGeneres they have used a combination of ethos, pathos and logos. In the ad Ellen is on the left side of the page with a white background and by her wearing black clothes makes her stand out. With a big smile and her hands holding her jacket makes her look cheerful.
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
I will be discussing the visual images and language used in the three advertisements I have chosen, and comparing them. The Lynx advertisements follow codes and conventions of an advertisement by using attractive young women in their ads to persuade viewers to buy their products. Comparing all three advertisements, there has been one technique used that stands out more than others, which is sex appeal. In the advertisement for Axe "Excite", there is an attractive woman, portrayed as an angel positioned on a bed. She is wearing lingerie that most men would find attractive.
For instance any of the advertisements that were beauty product related emphasized how important it is for women to be looking there best, and how each product would allow them to create the best image. An advertisement for the Dory Beauty Masque by Du Barry claims to “erase surface lines, and wrinkles, tones up skin and cleanses pores!”. LIFE’s advertisements seem to be focusing primarily on the physical features of women, and how those features can be improved, and shed little to know insight on intellect etc… Also, women during this era clearly took a strong interest into the world of fashion. In the June issue of Life as well as the April issue, there is a quite detailed article that focuses of female fashion trends as time goes on. Including the influence that other countries had on American fashion, the latest trends that would replace the old ones.
The implicit claim of this image, which I found in Women’s Health magazine, is that you will feel comfortable, sexy, and uninhibited when you work out in Calvin Klein’s Performance wear. To legitimize the claim, the company uses detail to texture and color to
The short story that I chose to read was “Everyday Use” by Alice Walker because I wanted to find out what the title of the story was referring to. After reading I chose to answer question number five which asks, “do you think that most mothers would side with daughters with whom are more politically or culturally sympathetic? What might be the deciding factor? Are most mothers equally supportive of each of their children?” (Schilb and Clifford 256). To start, I think that mothers would side more with daughters who are culturally sympathetic because your culture is what shapes you and political stance can change at any time.