Pan-Europa Foods S.A. Essay

992 WordsSep 2, 20144 Pages
Case 1: Pan-Europa Foods S.A. Summary Pan-Europa Foods is a multinational producer of high-quality was found in 1924 in Brussels. The key problem in the company is to start losing market share because of static sale. It lose money because market saturation, recent failures of new product, and low population growth of northern Europe. They got eleven projects which are Replacement and expansion of the truck fleet, A new plant, Expansion of a plant, Development and introduction of new artificially sweetened yogurt and ice cream, Plant automation and conveyor systems, Effluent water treatment at four plants, Pan-Europa preprocessed, Market expansions eastward and southward, Development and roll-out of snack foods, Networked, computer-based inventory-control system for warehouses and field representatives, and Acquisition of a leading schnapps brand and associated facilities totalled over Europe 208 million. The board of directors had imposed a spending limit of only €80 million. Those problems affect the stock of Pan-Europa Foods. The allocation of markets in Pan-Europa Foods is the challenge. The price is below average of last and previous year. The new projects should decision as soon as possible. The company could restore power in the market. Question: 1. Strategically, what must Pan-Europa do to keep from becoming the victim of a hostile takeover? What rows/ categories in Exhibit 2 will thus become critically important this coming year? What should Pan-Europa do now that they have won the price war? Who should lead the way for Pan-Europa? The Pan-Europa Foods Company’s stock is below than the other peer corporations, and the net revenue is also less than before. In addition, the company decreases the productivity. Therefore, their new products cannot achieve enough market shares. The competitor would hostile takeover their stock. The Pan-Europa

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