The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price. This will not just be benefitting Tesco it will be benefitting the school, which you are giving the token, too whether that’s new computers, new sports equipment. These are two good ways to be able to offer customer the best value for money and another marketing objective in working directly with suppliers to make long-term business relationships based on strict quality and price
MKT 571 Week 4 Quiz Latest UOP Assignment 1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? • Strategic marketing system • Vertical marketing system • Horizontal marketing system • Conventional marketing system 2. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? • Market-penetration pricing • Sensitive pricing • Target pricing • Market skimming To download the complete answer check MKT 571 Entire Course 3.
It is important for Ross stores to have this name brands at this discounted price to appeal to the trend and create more opportunities for the company. Although there are substitute merchandise out there, today’s society still want that brand name at the best affordable price. 4. Technological: Invest in new information systems and technology to provide a platform for growth over the next several years. Their growth in technology is important in the growth of their platform; today’s society is fast paced when it comes to technology.
As the time horizon increases, variable costs rely less on existing factors and restrictions and therefore will begin behaving differently which will in turn affect the cost of production (Wright, 2007). The second way a firm that’s into profit maximization can decide its greatest level of output is by way of the marginal revenue -- marginal cost method. This is done by subtracting the marginal cost from the marginal revenue that a product generates. Using marginal cost and marginal revenue as the bases, profit maximization will be obtained at the point when marginal revenue is equal to marginal cost. If the marginal revenue is greater than marginal cost this would be when a profit maximizing firm would need to increase production until marginal revenue is equal to marginal cost.
When a consumer is purchasing a product they want to make sure they obtain maximum value for the money they spend and obtain a product that they perceive is greater than any other product in the market. Consumers look for something that sets a product apart from the rest wether that is providing a product at a lower price or by providing a higher quality product, ultimately a consumer will purchase the product with the greater perceived competitive advantage. Bunning’s warehouse is a company that gains its competitive advantage over the competition by offering the consumers products at lower prices than their competitors. Bunnings makes the promise of low prices through their slogan “Lowest prices are just the beginning.” The company does not just make an empty promise on providing the lowest prices but is able to back it up by saying “If you happen to find a cheaper price on a stocked item we will beat it by 10%.” (Bunnings Warehouse, Year Unknown) By creating and delivering the promise of lowest prices, Bunnings is able to position itself in the customers mind as providing superior value and as such has been able to gain majority share hold of the market through differentiating themselves from the competing companies through a competitive advantage. (Armstrong, Adam, Denize and Kotler, 2012) It is made clear through the example of
The pricing will be decided based on the demand for the product. Bury will focus on pricing the reader at the highest possible price to ensure sale of all available product. Due to the lack of competition, Bury does not have to worry that consumers will find a similar product elsewhere, therefore he can charge a higher price to maximize profit. Under a monopoly the pricing is elastic, which means that Bury offers a luxury item which the consumer will want to contemplate before buying. Also, Bury can change pricing based on demand which is inelastic.
While theft and low income consumers bring the possibility of providing only moderate revenue gains, if not a loss, operating in impoverished areas can also be a source of growing potential for the business. Many companies advertise philanthropic missions, such as donating to charities every year or helping to provide for the families of their employees. While these are messages that consumers hear, a more powerful message can be the one that the consumers themselves see. Rather than closing down those stores, Company Q should focus on the reasons for the high crime, and offer ways to reduce that crime rate. Offering work programs that help prepare young people for management or skilled positions is a good way to take crime off of the streets while showing to the community that the business cares about the welfare of the population.
With regard to selling products at bargain prices, BBQfun could raise its market volume because the lower price would be an incentive to encourage customers’ purchasing. Concerning about the first marketing opportunity (selling product at bargain prices), the product quality could affect the implementation of this opportunity or even rule out it. It is - Cutting cost of products lowers the product quality: this situation could happen if BBQfun only focuses on cutting cost of products and lacks attention to product quality. In order to make this marketing opportunity feasible, BBQfun needs to lower cost of products but ensures the product
It is important to support and encourage current employees to strive for higher goals. Showing that you the employee is cared for as is the business will help business grow because after all employees make the business world go round. Tuition reimbursement increases the value of the employee which in turn increases the value of the company. A business degree or communications degree offers a multitude of career choices ranging from salaries of over $100,000 per year to $30,000. Tuition reimbursement means increased morale, productivity, confidence, retention, profits, and less employee turnover.
With today’s economy everyone is looking for a good deal. This strategy would allow promotional deals and bring in more revenue. Vitez (2014), “Many businesses develop pricing strategies to maintain a competitive advantage. These include penetration, economy, skimming, bundle and promotional strategies. Penetration pricing uses low initial prices to gain market share and slowly increases the price to its normal level.