P5 How and Why Groups of Customers Are Targeted for Selected Products

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In this assignment I am going to be looking at six different customer target groups for a business and how and why they target them. Products and services offered by a business cannot be attractive to all people equally , because people have different needs and wants. Therefore businesses look at the market and resolve to marketing techniques such as segmentation and targeting practices. Segmentation is the process of defining and dividing a large market into clearly identifiable segments or groups with similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. These groups can be divided by age, gender, income, education and others such as family situation or even their diet. Tesco has many products and it is easy to identify the target groups for a product. They target these groups through advertising and promoting their products in places, websites or anywhere their target audience might be looking. They do this to make money, but to save money too, as they focus on one group and advertise to it and thus they spend less money on more advertisement. I will be using 4 consumer products and 2 business to business products. 1. Gillette mach 3 turbo razor 2. Microsoft Xbox one 3. Apple IPhone 6 4. Fender standard Telecaster 5. Bic pall point pens 6. JCB large Excavators The Gillette mach 3 turbo razor is aimed at men age between around 17 upwards. The mach 3 turbo razor is essentially a razor for shaving hair off men’s faces, so any man who wants a clean shaven face is targeted by Gillette. Xbox one Microsoft have marketed the Xbox one as more than just a game console but a multi-media centre to attract a bigger target audience than just gamers. They targeted anyone between mid teens to late twenties or even higher. However Gamers will

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