External communications are there to promote sales and publicity, announce events, announce new products or services and create both positive and negative brand recognition. External communications are aimed at customers, suppliers and other external stakeholders whereas internal communications are aimed at employees and other internal stakeholders. This would be an example of corporate communications as is it is a way of promoting a product as it is offering you something for free if you purchase a specific product from Marks and Spencer. This is a quite successful method of product promotion as a lot of people would see that buy purchasing that product
DOCUMENTARY PERSUASION Persuasion is a technique salespersons, vendors, and dealers use to make consumers by their product. On television, infomercials use a great deal of persuasion by using different methods. For example when trying to sell face cleansing products, vendors may display before and after results of clients that use the product. This method is used to prove that the product actually works. Also because many people view celebrities as role models, vendors may interview them to attract viewers with the hopes of them following the celebrities’ actions, which may lead the viewer to buy the product.
Sales are a key part of marketing, in media manipulation terms it is a way of matching producers and consumers. The first example how we can fall prey to the media hype through advertising is that average consumer can afford to
* Promotion: The way a business presents the offered product or service with its intended target group. How they communicate changes and the way it is marketed. Philips uses many different ways to promote their products/services, they use tv-commercials, internet ads, social media campaigns and/or billboards etc. * People: Everyone that comes into contact with the customer (customer service, store workers, delivery guy, mechanics, promoters etc.) or just the persons behind the scenes making sure everything goes accordingly.
The Ethical Code for Business: Advertising An advertising firm exists to make money, as with any other business. The firm may serve its purpose of making money by helping and independent record label get the word out about upcoming releases and concert dates by its artists, or it may spread the word about new products hitting the shelves from a well-known soft drink manufacturer. In advertising the code of ethics include the principles respect all people, honor all agreements, think before you act, strive for excellence in everything you do, give clients your best advice without fear, and compete fairly. A firm makes agreements as expressions of trust. Agreements, written or spoken, are to be honored as they are made to clients, colleagues and suppliers.
Question: 1 How do these websites help the company strengthen its relationships with its stakeholders? List the website(s) that you previewed and give examples to support your answers. Who are the stakeholders that the company serves in your examples? Your By having a professionally designed, and intelligently structured website, Answer: any publicly traded company tries to send a message to the stake holder stating: "We are all about business and making as much money as possible for us, henceforth, for you.". If you can hear the Nike website telling you just that, after you browse through it, then indeed they have succeeded in strengthening the ties with the public, while stakeholders must only care how public perceives the company, also, stakeholders are a part of the public.
Factors that have been particularly favorable to Marks and Spencer in diversifying its retail businesses into financial services (lending, pension, life, assurance etc.) , • Good image and reputation of the company. A company's image is what makes it stick in the minds of potential customers. It's so important because your image instantly tells all your customers and vendors what kind of company you're running. If your image is excellent, it will make your company stand out from its competitors.
People *Hire enthusiastic sales people. Focus on their backgrounds, experiences, hobbies, interests, and ability to talk to customers to then grasp their needs. *Develop excellent after sales service. Deliver good advice. It involves training for product knowledge, and developing brand awareness.
Companies that develop effective marketing strategies achieve high sales volumes at the desired profit margins. A key marketing strategy is the segmentation of the market into parts that the company can analyze. Since customers have different characteristics and various needs, it makes sense to group similar customers together. These groups have common characteristics and needs. The rationale behind implementing such a marketing strategy is that the company can better satisfy the needs of segments of similar customers.
Customer service is something we do for customers that improves the customer’s experience and that happens before, during and after a purchase of services or products. According to Harris (2010) customer service is essential to any business because it will guarantee that the customer will give you good feedback and with that you will have a great reputation. Great repetition of the business will make for more business by new customers, and will keep your older customers returning. Another reason it is important is because customers are key to your company’s success. A positive customer service experience I have had personally was when I called my credit card company to dispute chargers.