P1 Unit 20 H&Sc

640 Words3 Pages
P1 Social marketing is one approach that is applied to health education. The social marketing approach places the participants of the approach at the centre and by doing this enables the health professional to understand at what stage of the disease the patient is at. An example of the social marketing approach can be used with obesity. If a person was suffering from obesity then the health professional would encourage and empower the patient to eat a healthy diet. The health professional would work alongside councillors and supporting services to provide help for the patient to help them become healthy again. This approach focuses on the individual and why they are suffering from in specific; therefore this approach is a need less approach as it considers how people respond to content issues and what motivates them to have a healthier lifestyle. For example in terms of obesity what motivates this person to losing weight and becoming healthy again, which could help to understand how they became obese in the first place. It allows the individual to have achievable and realistic goals. The advantage of social marketing is that it is a need less approach, meaning that it looks at the individual and takes a realistic approach towards the individual. However it can also be time consuming and can be costly as the amount of different services that are involved. Another approach to health education is the mass media. The mass media is considered to be the most effective way of promoting health education to the population. This approach aims to raise awareness and educate the population of public health and to change the behaviour of a particular individual or the population. The mass media approach can be used through: magazines, TV adverts, the newspaper and the radio. This method is seen to be effective as it can reach a wide audience. An advantage of this approach is
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