You must cover communication that is verbal, written, on screen, multimedia and web based. Decide on the stakeholders it applies to and the purpose of the communication. Business Communications - Homework Task There are various types of information that are both used by and created by organisations all of which have their own purpose such as informing employees of internal activities or stakeholders of developments within the organisation. You have been placed in charge of improving communication of a large company in the city of London and have been asked to study a competitor in order to facilitate this. Using one of the companies from the list below think about the types of information that they produce why they may produce it and where they will get the information from.
Contribution to the company’s overall effectiveness (D1) Today's grocery market is dominated by the four big retailers also known as "Big Four". Those companies are; Tesco, Asda, Sainsbury's and Morrisons. In this assignment I will take a closer look at one of them and I will evaluate their effectiveness in use of different distribution methods. The company that I will look at is going to be Tesco. The responsiveness to consumer’s demand Tesco is always aware of what people need, what products they would like to purchase from the stores.
Web based • Web based communication is where the information that a organisation has is transferred onto the organisations website • Using the internet. This could be relevant to Tesco’s as customers could use the internet to browse their stores clothing and food. • Where a company would use the internet to advertise jobs. This could be relevant to Tesco’s as they could use their online website to put up job vacancies. • The purpose would be for a business to gather information from a wide range of sources.
Furthermore, visitors have the ability to leave comments and ask questions about published content. Hubpages.com offers its user’s analytics tools to track the performance of the page, and training to users not familiar with the content publishes. Hub pages in some cases are used to strength the likability of a main website. Search engine optimization (SEO) is a strategy that companies create to target a specific or a group of keywords. Figure bellow illustrates a strategy called the link
BUSINESS COMMUNICATION M1: Analyse different types of business information and their sources All businesses use different ways of communicating with each other. The ways being: verbal, written, on-screen, multimedia and web based. Tesco uses verbal communication in various ways. Some of the key components of verbal communication are sound, speaking and words. They communicate face to face to their customers, members of staff and manager.
Study information on your organisation’s intranet 22. Read catalogues of available colours, styles, accessories etc, that will provide additional information 23. View supplier or manufacturer presentation and videos, which will often be utilized to promote new products and inform salespeople about the various attributes of a product 24. Study packaging and product labels 25. Read the brochures and flyers to increase your product knowledge 26.
Home Depot’s key to success is the way the organization treat people well and encourage associates to speak up and take risk in leadership and development for growth. The organization use the Bill of rights for legal, ethical, and regulatory issues that allow customers access to customer quantity and price, assortment and training on the sales floor for the philosophy of customer service “whatever it takes” to cultivate relationships with the employees and customer for security measures (The Home Depot Foundation,
this means that they will have a lot of competitors and their competitors will be looking for ways to surpass B&Q. A way in which B&Q can monitor competitor’s activities is by conducting market research on their competitors by going on their competitor’s website and assessing how their competitors use the design of the web to attract customers. Also, another way in which B&Q can monitor competitors activities is by using their customers to make enquires about their competitors services and his will give B&Q an accurate result because when a business meets a new customer they tend to provide them with accurate and updated research and this will benefit B&Q really well because B&Q can then find ways to beat their
It created trust between us. Twitter allows us to quickly and efficiently solve and problems our consumers may have, as well as tell them thanks for being there. Pinterest lets our consumers know what the brands interests are . The brand can post pictures and short videos about what appeals to us, what changes we are trying to implement in our business and what we think on a daily basis. As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets.
The main task is : -Talk to customers by telephones, email, letters or face to face. -Deal with customers complaints -Ask customers for their opinions /ideas on how to improve the products/services -Give after-sales advice on repairs 1) The departments at Republic’s Head Office links ups with the charts on pg 32 is that the departments at Republic’s Heads Office is IT this links up with set up and maintain ICT equipment and website as the head office users IT and the charts says that so they link up because