In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
For this task I have been asked choose a business to analysis how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers.
M1 – Compare marketing techniques used in marketing products in two organisations The two businesses that I will be comparing is going to be Asda and Tesco. Tesco’s is a multimillion retailer which was founded in 1919. Tesco operates in the tertiary sector because they do not make the products however they do provide a service which the public will pay for. Asda is also a retailer which was founded in 1965. Asda just like Tesco’s operate in the tertiary sector.
| ANALYSIS VIA PORTER’S FIVE FORCES MODEL The threat of new entrants in the online grocery business could lead to the company having to lower their prices and also, may have to lower their delivery fee just to compete with the newer companies that are trying to start out in the online business. They will also need to advance their technology within the company. The bargaining power of buyers allow for the customers that purchase loyalty from the company to pick and choose the products they need for the best price. This helps with the growth of the company; the company depends on customer loyalty to stay in business but this allows for the competitors to compete against one another. The bargaining power of suppliers hurts
This will generate profits due to its cost effective nature.This will also ensures that the public health care organization grows by showing its viability. | How do the philosophy and culture of the risk-management and quality-management policies influences organizational performance? | It ensures that the patients and employees are always safe.It also helps in money saving thereby ensuring that there are no job cuts.It enhances the overall reputation of the company and also Insurance cost are kept at aMinimal. | It enables organization to manage its resources. Initiates any changes that will translate into positive patient outcomes.
The links between market research and insurance policy. Finally, I am going to explain why I believe or don’t believe if the statement is to be true. What is market research? Market research is mainly used by businesses, when they collect information that will help them to provide consumers with what they want or need and whether the products will be bought. It is also aimed to reduce uncertainty and risk to the business because doing this will save money, time and all the hard work is not wasted.
This is so any extra funds that are accumulated can go towards a new marketing strategy so that customers may be rewarded for being loyal to Kudler Fine Foods. A second action plan that may be needed to increase revenue is to increase the efficiency program. Here is where Yvonne Reynolds along with the inventory manger will have to find out how to decrease the amount of food that is being kept therefore; the company can save funds to create better and improved marketing strategies Lateral Collaboration and Vertical Collaboration Kudler’s management team has worked to develop a plan for transforming the stores and its employees to align with the mission and vision statements. The purpose of this strategic direction is to clearly state the major areas of focus for the organization. In order to achieve its objectives it is of utmost importance that Kudler have reliable lateral and vertical collaboration.
However, others would use advertisements for their own self-interest, such as promoting some certain products to gain more profits. Advertisements surely have some positive effects on the people; however, the negative effects that they place on the people, especially consumers, outweigh the positive ones. There is no doubt that advertisement that is used to encourage people to give blood to save others in the society (Source A) has positive effect on the people and the society as a whole. This kind of advertisement connects the people to their community by informing them about the way that they can help others. It is appropriately used to promote the health of the community and encourage the people to communicate with each other through charity and good work.
Government officials must work hard with National Health care to get its economy back to normal. As for what is good for the company and what is good for the people in Kava, it is recommended that no matter what and how, Kava has to be reconstructed. During the process the CEO, the Strategic Planning Manager, and Nik have concluded that cleaning up the mess, providing food and shelter, transportation and other assistance the people in Kava will benefit from the reconstruction of Kava. The CEO believed that Kava have done many things for other organizations in other parts of the world. The reason is Chris (CEO) of National Health care want to give something back to Kava because of the good things Kava has done for other countries.
As a result Johnson & Johnson as a profitable organization had to make some donations to help and improve the society as a whole because society and business are inter-depended. “As we can see through the case part of its charitable giving, Johnson & Johnson had contributed to Planned Parenthood Federation of America Inc., an organization that provided reproductive health care and sexual health information to women, men and teens. Among other Johnson & Johnson also respects diverse religious beliefs” (Lawrence A. 2008). This donation of Johnson & Johnson had a negative impact to the organization because they donate money to an organization that was responsible for abortion and abortion referral.