Thomas Edison State College BUS421: Case Study #2 1. What are the key success factors (KSF) in this industry? There are many factors contribution to energy drinks, sport drinks, and vitamin-enhanced beverages; however, I believe that their key success factors are their marketing, innovation, and globalization. With marketing, all these beverages are among the pioneers of advertising techniques and styles used to capture the audience. Also many of these beverages are advertised with famous sport player, and other famous people making the product more appealing, not to mention how the products are advertised in magazines, TV, and newspapers.
This type of publicity rocketed ticket sales, which were slowed by a technology hiccup. As long as Firefly can maintain its computer servers, the only thing holding back Firefly is promotion. Because Firefly offers such a wide selection of music offerings and a memorable experience, Firefly only needs to get the word out to consumers. Firefly must take advantage of social media as an advertising medium. Much of Firefly’s 2012 success was marketed via social media by Facebook statuses and uploaded photo albums.
This strategy allowed the Slanket to generate five million dollars in revenues by its fifth year of production. All was looking promising for Clegg’s business that held a strong focus on high quality products and ethical business practices. However, in 2008, a similar, but cheaper, product with a competitive edge quickly entered and dominated the sleeved blanket market, which was called “the Snuggie”. The Snuggie was launched by Allstar marketing Group and through an expensive advertising budget the brand gained immediate awareness and success. The Snuggie became a social media phenomenon, and was marketed to millions of people through YouTube parodies and Facebook groups broadcasting the many ways one could utilize and wear the Snuggie.
The company is also very successful in performance and market campaign. Under Armour company has also product performance, brand image, in-house Marketing and brand promotion. The SWOT analysis of the company: Strength: - Their fabrics are designs and styles to fit all the climates -Innovation and technology, which is the primary key of the company success and expansion - Products performance, brand image Core competence in research development Weakness * The product line is designed for mostly males customers so its very limited * Product line expansion Opportunities * By expanding their product line they can increase sales and product portfolio * Expand Globally Threats * Very intense competition with Nike, Adidas and many others *
The varying sources of media are relied upon everyday by the general public as a source for gaining information whether it be factual or fiction and the media sector is therefore very lucrative and profitable. The recent increase in social networking websites has provided a new gateway for media, with popular sites such as ‘Facebook’ gaining $700 million in 2009 (Eldon, E 2010). However, the film industry, which has been operating since the early 1900’s, is the topic which will be approached in this essay and its accordance with the vehicle strand. The vehicle strand “relates to the carriers or vehicles of communication” (Valdivia, A 2003) to which films is one of them. This essay will analyse the theory of genre within the vehicle strand and applying it to the critically acclaimed 1975 film ‘Jaws’ by Steven Spielberg.
But in such an age of connectivity, these advertisements are becoming white noise, causing companies and their advertisers to muster up new strategies to stand out, take hold of consumers, create loyal customers, and eventually profit. Companies pull out every trick in the bag—ranging from bargains to celebrity testimonials—in order to sell a product; however, seldom have been as successful and profitable as using sex and promiscuity. One company notorious for their “sex-sells” campaigns is clothing giant Abercrombie and Fitch, one of the few companies built entirely off of sex appeal and a certain “look.” Through their clothing advertisements and in-store poster displays, Abercrombie and Fitch exploits teenage sexuality and promotes promiscuity—through their use of sexual images—in order to sell their “lifestyle” and market the Abercrombie and Fitch brand. Abercrombie and Fitch’s exploitation of teenage sexuality promotes dangerous and promiscuous activities; thus, Abercrombie and Fitch should not be allowed to continue to advertise by using these infelicitous, immoral tactics. At a first glance, an Abercrombie
The external factors that will be discussed in the excerpt are cultural, technological, and the business ethics factors. I will begin by discussing the first of the three psychological/social factors - personality. PSYCHOLOGICAL/SOCIAL FACTOR: PERSONALITY Glow sticks are probably the most popular mainstay when it comes to the raves and the rave culture in general...because of this, most of the consumers that buy them will likely be members of the rave culture (or retailers that sell items and novelties related to the rave culture). The personalities behind most ravers is being free, showing off their bright and vibrant personality; the glow sticks give the consumer (raver) somewhat of a physical personification of the radiance of what they feel inside (feelings of happiness, exuberance, and positive energy). Also, the glow sticks can be made to look like an art form when it comes to the consumer; some are creative and artistic and use them for light show displays when at raves.
Name: Institution: Professor: Course: Date: Celebrity Endorsements There is no doubt that celebrity endorsements has been established as one of the most popular and effective means of advertising in the contemporary societies. It has become a very prevalent trend and a sure way of product brand building and marketing. Some celebrities endorse most products regardless of their potential effects to the customers. While celebrities understand the potential effects of product marketing, most of them care about the welfare of the society when selecting endorsements and some do not. Celebrities endorse products for monetary reasons; therefore, they care about their welfare and not that of the society.
Its high revenues are mainly due to such high brand power. Pricing Strategies Nike’s pricing is designed to be competitive to other shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing which means they own participants at different
Kids cannot wait to get their driver’s licenses, celebrities are always looking for the hottest (and most expensive) car, and families want to be up-to-date with the latest technology in cars. Cars advertisements are effective because they develop a need in consumers, and are not as effective if the ads do not contain a picture or video; Further, the older ads appeal to the same needs as the newer ads, however the ads have changed over time. In the 1975 Chevrolet commercial, the song and announcer basically tell the audience watching the commercial that the Chevrolet is as American as baseball, apple pie, and hotdogs. This tells the audience the car is something that the consumers need in order to be fully American. The Chevrolet commercial had a catchy tune and would probably be a good radio advertisement, but it was much better with the video that went along with it.