P&G Marketing Analysis

737 Words3 Pages
1. Is it important to develop Brand Equity? It is definitely important to develop Brand Equity. Branding refers to the process that building up good reputation for company. Branding can help company to gain better visibility and even to improve the present condition of company reputation online. In addition, Branding helps in building up the expectation or we can say the presence of the Brand in terms of services or product that company offers. Furthermore, there are a few benefits that a company can derive of a good brand equity: •Establishes a more reliable stream of income. •By increasing brand equity, companies are also able to increase their profits through increased market share and premium pricing for less promotional costs. •If you have established a good brand, then you can sell that brand name at a given price. P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like: - Fabric and Home Care: Tide, Cascade - Baby, Feminine and Family Care: Bounty - Beauty Care: Max factor, Cover Girl, Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee Today P&G has 250 brands. P&G speeds up the supply chain challenges. P&G has ability to connect efficiently and effectively with the thousands of retailers who sell its products worldwide. From the smallest stores and the street corner stalls to mega markets and club stores. P&G keeps a relentless focus on managing costs so that its products represent a great value to the consumer. P&G is embracing the inflection provided by the new digital world, epitomized by the web and the internet. P&G optimized the supply chain, driving out non-value-added costs and improving employee effectiveness and productivity. For example, P&G is reinventing marketing in a digital world by using innovative web based techniques to improve its already
Open Document