P&G Case

378 Words2 Pages
------------------------------------------------- ACC 350 Xinmei Li 1204780196 1. In order to enter a country as a new consumer products firm, the strategy used is the strategy is to partner with retailers to achieve lowest cost and “valuing pricing.” Distributors have exclusive rights to distribute P&G product through three channels: major retailer, sub wholesales and van selling. In the case of Poland, P&G uses exclusive distribution contracts for different regions and using van selling to reach some small cities, “B” and “C” stores. 2. They use approach of exclusive distribution contracts for different region. This is a really good approach to get into the Poland market. Firstly, Poland market is well developed and with extreme fragmentation. Secondly, the market has thousand of point sales and budding entrepreneurs. Thirdly, cause the structure of the Poland is like a inverted pyramid, it means 90% of sales form small and medium sized store and has high competition as well. If P&G wants to achieve market coverage immediately, the method of exclusive distribution contract should works. Also, van selling is used by P&G in order to adapt the market better. 3. There are several cost templates. For example, the operation cost for warehouse, transportation and van selling. For the purpose of managing the business, I want to have the fixed cost, sales price and unit cost to calculate the Break-even volume. I also want to know the details of the operating cost and product cost. The profit margin of each distributing method is necessary too. So I can tell which is most profitable and which one is not. Based on these details, I will make changes to the business in order to make more profit. 4. They use the distributor to assess the performance of
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