The “Less Sugar” Marketing Campaign In this case, there is an ethical dilemma regarding this cereal company’s marketing strategy. The brand manager is not only expected to falsely advertise the company’s products that affect the health of children, but will also receive a monetary incentive if sales are successful. By examining the facts of this situation, one can see that this cereal manufacturer is acting unethically. In order to increase the sales of three of its lowest selling cereals by 20% and earn a bonus, the company has decided to make it known to the customer that these cereals now contain 75% less sugar. While the product does contain less sugar, it has only managed to do so by using a synthetic carbohydrate substitute.
Kellogg should first consider the demand for dry cereal product in India, based on cultural preferences and other preferences in breakfast food. " Indians, rather like the Chinese, think that to start the day with something cold -- like cold milk on your cereal -- is a shock to the system," (Bhan & Nemer, 2006). The company may not be able to sell some products, like Corn Flakes, in its current form. Adding warm milk will make the flakes soggy and undesirable. Kellogg may need to consider whether limiting the product line to Rice Krispies is a better option.
The launch that Lora has to decide on goes against typical United Cereal (UC) strategic, operational, and organizational standards that have been put in place for many years. “The UC Way” is an iconic phrase that has been embedded in the corporation. From an operational standpoint, UC was a pioneer in the use of research and focus groups. UC puts a very high value on extensive market testing prior to launching a new product. Because of the initial unsuccessful testing of the blueberry based cereal, Healthy Berry Crunch was not put through the normal testing to ensure complete customer acceptance, it did show good results in limited testing.
So much of our industrial food turns out to be rearrangements of corn. Process analysis writing involves writing to give instructions on how to do something or to describe how something is done. Pollan wrote a book on rules for eating. The main message he wanted everyone to take out is: eat food, not too much, mostly plants. Pollan mentions Twinkies and non-dairy creamer as often as he does because he doesn’t want us to eat it because they can be readily identified as something not “whole”.
a. The reason why this counter-argument exists is because in 2005 Kraft tried to sell already-strung string cheese to consumers, so they did a taste test to get feedback (Johnson, 189), and the feedback showed that people actually thought the string cheese tasted different when it was unstrung, vs. when it was in it’s original stick form. b. Specific data from the blind taste test- % of people who agreed that it tasted different. c. Verbal feedback from people involved- their thoughts about the difference in taste in between the two products, which were both labeled as Kraft sting cheese, and were both, in fact, the same product, but were presented in different physical forms.
The reduction in calories is calculated on a smaller portion size. The marketing team has based its campaign on the fact that there is less sugar in the cereal compared to previous formulations and compared to similar competitive children’s cereals. Your immediate reaction is, “This marketing campaign is unethical.” • Is there an ethical issue here? False advertising: Advertising on cereal packages 75% less sugar. • How can you be sure of your judgment?
And it's actually very low in sugars. This will act as a solution for the second problem because it will lessen the demand for corn farms which is affecting agricultural business and the need for deforestation. First, High Fructose Corn Syrup (or HFCS) should be removed because it serves no higher purpose other than to add “taste” to products while filling the body with empty calories. HFCS first became a problem when America actually had too much corn and didn't know what to do with it. Exploration began of just how many ways this vegetable could be used.
Down side was the cross pollination with non-GM seeds creation a new genetic strand, that is not known. Some said that even small dosess of the GM Seeds can be bad for you because you eat a small dose of “Round Up Ready” and that could be harmful to your health.
On one side of the spectrum were the recipes containing highly processed, white starchy flour and lots of saturated fat with little fruit or vegetable content which I concluded were hardly healthy alternatives to a gluten based diet! The opposite side of the spectrum showed dishes with a variety of different coloured vegetables, nutritious grains and little saturated fats. So from what I learnt using clear thought process by means of metacognition NCREL (1995), going gluten free for those of us who didn’t seem to be gluten sensitive could
We are after all dealing with children and not lab animals. Yet in his article Crister is trying to persuade the American family that punishing children for over eating is a good idea. The author does not explain exactly how his solution should be carried out or put into place. He also failed to state what the consequences of these actions might be. The author uses argumentation to try to persuade the reader that many parents do not care what their children eat.