1. Who do you think is the audience for this reading? What is the reading’s purpose? I think that the audience for this reading is people who own businesses, or plan to start a business. The readings purpose is to explain the different ways in which the middle class purchases goods, and also classifies the different levels of the middle class. Based on what level of middle class that the consumer is on, will greatly influence the amount of money he or she will spend on a product.
Your shoppers must always be able to find these necessity items in stock whenever they are needed. These much needed products include household cleaners, health and beauty items, paper products and food items. As the current market structure of the dollar general store is important we look at the effect of government regulations. As seen in the last couple of years, DG has started offering advanced in-store services to their employees which in turn is passed to the consumers. However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting.
How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market? MKT 421 Marketing Week 3 DQ
P2: Distribution of retail goods Distribution channels covers three sectors of industry, Primary (Raw Materials) Secondary (Manufacturing) and Tertiary (Services). Distribution centre is part of a logistics chain which include trucks delivering and picking items from the workhouse, movement of goods via: * air * road * train * ship Size of distribution centre is deepens of the business is serves. Businesses would have to plan how they are going to distribute their products or services to their existing customers in order for them to sell. Distribution channels would have to make sure that they give the product or service to the correct people and at the right time, it is very important that they are able to make their profits and efficiency when a customer purchase a product or a service. The customer may have bought it straight from the business or the producer of the product per through the retailer or the wholesaler.
In addition, Kudler Fine Foods is seeking to follow in the successful footsteps of the various retail services to implement a program of their own. A Frequent Shopper Program requires many steps in order to successfully implement. For example, the retail location that uses this program would require the development of a point of sale or POS system to integrate the capabilities of tracking order history through an online database and provide any discounts to a consumers frequent shopping with the store. However, there are several considerations, such as, legal, ethical and information security to evaluate before implementing a Frequent Shopper Program. The legal concerns that need to be addressed when considering implementing a Frequent Shopper Program are as follows • Protect any credit or medical information that pertains to the consumer, outside of this regulation there are “No laws prevent a supermarket from accumulating and selling information concerning the identity of customers and the products they purchase.
The product departmentalization strategy of the grocery stores works to streamline the operation of each gourmet specialty department. It allows the top managers of each area to monitor productivity and make strategic adjustments that are beneficial for that department. The key here is specialization. This is a small business that needs to be very specific in its administration and product availability. The key positions that support the functional organizational structure are the President, the Store Managers, the Director of Finance, the Director of Human Resources, and the Director of Store Operations.
Kudler Foods will need to make clear the differences in the organization such as organic foods division, catering division, and fine foods store division. Kudler Foods uses the focus strategy by determining what division needs the most focus to generate income and a customer base and which division can function with limited attention. Kudler Foods is trying to branch out to catering; as a result the company will need to focus on building the division
This can be opinions, hobbies and the sort of family that someone has. Sociological- this is based on peoples social class, whether they are low class, upper class or working class. Importance of segmentation Market segmentation is a very crucial component in any business these days. This method is, utilized in increasing the sale of different products and services. It essentially classifies the products differently, which makes people purchase the product which appears to them most
During the twenty-first century, the role of the law in protecting the needs of consumers has become increasingly necessary as the range of goods and services has, and continues, to grow. A consumer, as defined by the Fair Trading Act 1987 (NSW) is ‘any person who acquires goods and services from a supplier.’ Today, every person that exists within a capitalist economic system, like Australia, is a consumer in one form or another. Every time we consume, we expect our needs to be fulfilled by the product or service we are acquiring. It is when these needs are not fulfilled that problems arise. Common law, which has operated in the area of contracts for hundreds of years, offers some protection to consumers.
Do we have freedom of choice as consumer in today’s society? As a social scientist I will endeavour to answer the question “Do we have freedom of choice as consumers in today’s society?” The studies for this essay were carried out in the UK and I will be looking at both sides of the argument for and against. I will show the UK as a whole has changed from being an industrious society to consumer, and also explore the many factors that define our identities and shape us as a consumer society today When we think of the past say the 1950’s and 1960’s we see that families used to relocate to the UK because society was then defined as an Industrious society. This was because of all the various factories offering better job prospects and a more secure financial future and in turn acquiring a good status within the community. In the past years people would live their lives revolving around their work and they would be defined as an individual by what they did as a profession.