It is important to remember that a loyal customer can be just as valuable than new one. This is because you do not have to spend as much time and money marketing to them because they already know what you offer them. And it goes beyond just having customers that are satisfied, you need to have customers that are loyal. Loyal customers tend to buy more and more importantly they talk more which means a whole load of free word of mouth advertising for your business or company. Therefore building a highly loyal customer base should be the foundation of your basic business strategy.
Sainsbury's is a hierarchical organisation. One of Sainsbury's aims is to make shopping more quick and effortless for customers. In order to find out how this can be done the marketing and research department has to look into this case. By doing this Sainsbury's are able to meet their targets. As Sainsbury's have a hierarchical structure they are most likely to lose a lot of money because for the marketing and research and development departments to carry out their functions they would need funding from the finance department.
If a customer is not happy with service they received in a store, they are more likely not to return regardless of the quality of the product. Kudler’s objective at this point may be to hold customer service seminars for their employees to increase the level of customer service their clientele are receiving. Giving incentives to employees for great customer service is likely to improve the level of customer service produced by employees towards the clientele thus improving the likelihood of return shoppers. The surveys given to customers reflect on the prices of Kudler’s products as
The quality of services that is an employee gives to a customer is the reason why customers return to the company. “In service firms, where the interface with the customers is broad and intense, all contact personnel must be well attuned to the mission, goals, strategies, and systems of the company. Otherwise they cannot represent their firm well and successfully handle all those crucial contacts, known
The learning curve will present challenges in that, employees will maintain the need to refer to the old system to proceed with business as usual. Possible struggles presented by the learning-curve are expected from several employees. Some will adjust more than others, but the main challenge is in the adaptation or orientation phase. Technologically, since the system is equipped with back up software, it should eventually eliminate the need for hard copy records and files. This will save time in the long run, which should encourage most employees despite their initial frustration with the management system change.
Many interesting points were raised during this discussion and it was enjoyable to read about different views others had. A common theme was caring about customer satisfaction, this can be through either the quality of the product the business is serving or the service that employees are giving directly to customers. Another common point was marketing; marketing fits well within the customer category as this will bring in customers old and new and keep them interested in the business. One point that was not discussed in the forum that I thought about after was the product or service a business has on offer, without a good product or service there would no business. Business’s also need to make sure that they are marketing their product to the correct target audience, to ensure the best
The fact that people had to repeatedly asked company Q to carry specific product line represents that the company is not in tune with their community and with the needs of their customers. Company Q should develop methods to research what goods are selling better in certain areas compared to what goods and merchandise is selling slower. If company Q can stay ahead of what the customer wants, the customer will feel as if the store is listening to them, knows them, and appreciates them for shopping with them . This problem can be easily remedied simply by conducting formal and informal surveys, placing suggestion box around the store, and simply asking their consumers what products they would like to purchase inside of their store. The sooner that company Q can anticipate and foresee what products are more in demand the sooner the company will be able to create a better profit margin, establish a good working relationship with the customer, and achieve a favorable public and consumer perception.
Competitors – they will be only interested if the Business means “ASDA” is not doing so well as this will mean more business for them , because they are offering the same services within the same area. They can use the financial statement of “ASDA” as a “bench mark” for their own performance. Owners- they are the most important stakeholders, because they have established the business and they devoted a lot of their time for the company success. They are the stakeholders, who have the higher interest for the business to raise on profit and value. Employees and Managers- their interest is that the company provides them with decent live hood.
are ways to give the consumer a choice on how they want their shopping experience to go. With all the people that embrace these new technologies, there are many who would rather do business the old fashioned way, without all the bells and whistles. For this reason, companies need to accommodate all types of consumers and be sure that the technologies do not overwhelm the product. Inventory control is another important role for technology to have a place in retail management. Software that can help stores understand why they seller don't sell are important to keep costs low throughout the company.
When looking at the bottom line, this practice takes an employee away from working the register or counter as well as increases the costs associated with providing goods for no profit. As a manager, I support Kudler’s practice of offering the samples. I see that it makes the customers happy and our employees get to know members within the community. The event offers more social interaction than a traditional grocery store could offer. Although it may cost most to staff this event, my values and ethics tell me I should concentrate on what is most beneficial to my employees and my customers.