The customer has an “I want one” response to the cute dog (UCR) and learns to associate the dog (UCS) with the toilet roll (NS.) This results in the NS producing the CR, which is the same “I want one” feeling about the toilet paper as it did the dog (UCR.) Another way that advertisers use persuasion is thought classical conditioning music. This has been used in many TV adverts, such as the drumming gorilla advert used to advertise Cadbury’s, and has been proven to be a very successful persuasive technique in TV advertising. Gorn looked at how classical conditioning can be used in advertising.
They had learned a new stimulus response of salivation whenever the door was opened. Pavlov's study can then be applied to explaining childhood attachment. Food, which is an unconditioned stimulus, naturally produces a sense of pleasure, which is an unconditioned response. The person who feeds (which is a conditioned stimulus) the infant becomes associated with the food, which slowly over time allows the infant to associate the 'feeder' with pleasure/ This means that pleasure has now become a conditioned response. This association is the attachment bond between infants and caregivers.
which he would gradually associate with the act of elimination. Eventually, every time he hears this word, your puppy would know that it is time for him to answer the call of nature. Once he is completely finished, you can reward him with some playtime or a longer walk outside. Rewarding your puppy for successfully eliminating outdoors is a part of the housetraining routine. However, remember that you only praise or give him a treat immediately after he has finished eliminating.
Describe and Evaluate the Learning Theory into Attachment. (12 marks) According to the learning theory, infants learn to be attached to their primary caregiver through classical conditioning and operant conditioning. By the process of classical conditioning, the baby forms an association between the mother, who is a neutral stimulus, and the feeling of pleasure that comes from being fed, an innate unconditioned response. At first, the baby simply feels comforted by food. However each time he is fed, the mother is there too.
| Research has shown that adopting a pet is a great way to improve mental and physical health, promote family values, and become active in the community by adopting an unwanted or stray animal. | | | | | | LAT1 Research Task 5 Research has shown that adopting a pet is a great way to improve mental and physical health, promote family values, and become active in the community by adopting an unwanted or stray animal. “I would love to have a dog, but…” These words can be followed by many excuses. The cost of the animal, the training of an infant pet, and most importantly, worrying how the animal will bond with the family that adopts them. Many people look at pets as another chore, when they are actually very good at being a best friend, confidante that understands all of life’s problems, and the best motivation in keeping healthy.
Outline and Evaluate behavourist view of attachment The learning theory refers to as behaviourists theory' attempts to explain all behaviour in terms of conditioning. The learning theory suggests that through classical conditioning, which is to associate a stimulus with a response, in this case it is food, the baby becomes attached with the person feeding them, causing them to associate their caregivers with food. The baby feels secure around the caregiver because the caregiver is satisfying the babies' psychological needs. This theory is a 'cupboard-love' theory because a baby will only become attached to someone who fulfills his or her psychological needs. This theory may have something to do with the development of attachment because the baby is dependent on the caregiver to feed them, and without food the baby will not survive.
It is important to study this particular topic because we may be taking away the loving actions we treat our family with and projecting those loving ways towards our animals instead. It is important to care about this study because no one wants to take away the loving kindness they treat their family with. If we spend all our time treating our animal’s precious we take away from the precious time we could treat our own kids with the loving kindness they deserve. Pets are very caring which an important attribute to being a family member is. A survey conducted by Kelton Research which involved around one thousand participants showed that the rank of dogs as household members
The behaviourist approach puts forward two explanations of how we learn. The first is called classical conditioning which means learning through reinforcement. Pavlov discovered this when he taught dogs to salivate at the sound of a bell by showing the dogs food and ringing a bell at the same time until the bell became a conditioned stimulus. The second explanation of how we learn is called operant conditioning which means learning through rewards and punishments. Our behaviour is shaped through the consequences of our behaviour.
Classical conditioning was discovered by a Russian man named Ivan Pavlov in the 1890’s. He used dogs to prove his theory on classical conditioning. He showed dogs some food and rang a bell at the same time. After a while, the dogs would associate the bell with the food. They would learn that when they heard the bell, they would get fed.
For many years people have been touting the effect of dogs on stress for various reasons. Medical dogs for hospital patients, companion pets for those affected by anxiety at home, post-traumatic stress patients and elongating and enriching the lives of owners worldwide. Recent studies have even shown that children who grow up near “furred animals” develop fewer allergies and have fewer breathing issues throughout life. One professor at the University of California, Lynette Hart, PhD, says “Studies have shown that Alzheimer’s patients have fewer anxious outbursts if there is an animal in the home.” Dogs, because of their calming nature (when you find the right animal) provide constant care and love to Alzheimer’s patients who can fade in and out of lucidity (Davis). They help provide a lodestone for people having issues with grasping reality.