Outline And Evaluate Explanations Of Conformity Essay

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Outline and evaluate explanations of conformity (12 marks) Conformity is where one changes their decision/opinion from the influence of or pressure from other people. This pressure can be real of imaginative. The ‘majority influence’ can play a big role in changing a person or a small groups behaviour. There are two types of conformity, compliance (other wise none as shallow conformity) and internalization (other wise none as deep conformity). The difference is that compliance is when someone conforms out loud with the views or behaviour but secretly disagrees. In this situation their personal views on the subject do not change. An example of compliance is not stating your own opinion on a subject, because the majority has stated a different opinion leading you to agree with them. Whereas in internalisation, a person is so persuaded by the argument that their opinions begin to change both publically and privately. People internalise the views of others when they are persuaded/convinced the arguments make sense. This is also known as ‘conversion’. An example for this is ones music taste. The media, top charts, and friends can lead to a change of heart towards an artist. For…show more content…
Social identitiy theory proposes that people belonging to a group can increase their pride and self esteem, as the group gives a sense of belonging. A group provides rules and norms to each the whole group obey to, these rules are internalized and we use them to regulate our behaviour. The theory states that in group will discriminate against outer group to make them feel better and to enhance their self image. This theory was proposed by John Turner and Henri Taijef in 1979, they stated that there are three mental processes involved in evaluating others as ‘us’ or ‘them.’ These three mental processes are; social categorization, social identification and social
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