Orientalism Essay

4533 Words19 Pages
Media, Culture & Society http://mcs.sagepub.com De-westernizing Media Theory, or Reverse Orientalism: `Islamic Communication' as Theorized by Hamid Mowlana Gholam Khiabany Media Culture Society 2003; 25; 415 DOI: 10.1177/0163443703025003007 The online version of this article can be found at: http://mcs.sagepub.com Published by: http://www.sagepublications.com Additional services and information for Media, Culture & Society can be found at: Email Alerts: http://mcs.sagepub.com/cgi/alerts Subscriptions: http://mcs.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.co.uk/journalsPermissions.nav Citations http://mcs.sagepub.com/cgi/content/refs/25/3/415 Downloaded from http://mcs.sagepub.com by abdolmajid taheri on October 21, 2009 Commentary De-Westernizing media theory, or reverse Orientalism: ‘Islamic communication’ as theorized by Hamid Mowlana Gholam Khiabany DEPARTMENT UK OF APPLIED SOCIAL SCIENCES, LONDON METROPOLITAN UNIVERSITY, It is merely in the night of our ignorance that all alien shapes take on the same hue. (Perry Anderson) There is increasing concern over ‘Western’ bias in media theory and reaction against the lack of understanding of other cultures – their values, belief systems and communication models. This concern has paved the way for some important and much needed comparative analysis. However, since ‘culture’ has become an essential category in trying to explain the post-1989 world, not surprisingly in all areas of social sciences including media studies, a new wave of essentialist thinking has emerged. Many, while trying to take issue with Eurocentrism, operate within an Orientalist worldview. It would be a grave mistake to treat this ‘reaction’ and ‘awareness’ as a singular, homogeneous current. There exist a variety of different projects – undoubtedly all of
Open Document