The other environmental factor: ‘Technology’ is a significant tool for Apple to reach out to its costumers. Apple’s philosophy is not to engage in market researches and solely relies on providing a great product, but then how does Apple engage with it’s customers and applies it’s marketing strategy? Steve Job’s was cited, “It isn’t not the consumer’s job to know what they want. It is difficult for a consumer to tell you what they want when they have never seen anything remotely like this” (Guru Nanak Institution of Management, 2015). Apple success results from iTunes, once the customer is logged on, Apple accesses significant information of consumer’s behavior and purchasing habits.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
Essay Outline I. Intro A) The Voyage of Apple Inc. 1) How it started off 2) How it is currently 3) What’s Apple Inc. future plans B) Major Breakthrough by Apple Inc. 1) Pioneering IT technology 2) Relentless research and development II. Products by Apple Inc. A) Products Apple Inc. Started off with 1) Apple I personal kit 2) Apple II B) Products that got the world’s attention (current) . 1) The IPhone’s 2) The MacBook’s 3) The I-Pad’s C) Products Apple has to offer in the future 1) The IPhone 6 2) New Mac books 3) New Ipads III.
Within this topics are discussed the corporate governance, marketing and distribution, target audience, business strategy, and Jobs ideals of how the company should behave. The influences of Apple Inc in the world and society around it are also topics that had my attention and my wiliness to analyze. Apples ability to grow and gain people’s attention must be in effort and should be understood by many different perspectives. Introduction Steve Jobs was born in 1955, in San Francisco. He was adopted by Paul and Clara Jobs in the same year he was born.
2. Competition with Android smart phone and tablet The intensive competition between Apple and Android with regard to smart phones and tablets is the top issue about market share. In the table of top worldwide smartphone vendors, Samsung took over the most market share since 2011, Apple became to the second one. It indicates that Apple is losing its market leader position on account that in need of innovative function or design and various apps to differentiate it from the others and the inappropriate pricing. Recommendation: Apple should keep creating innovative functions and increasing more apps, using broad differentiation strategy, adjusting the price to be accepted by customers 3.
Steve Jobs and the Antennagate The Creative Leader Steve Jobs, CEO and co-founder of Apple Inc., is a well-known American entrepreneur for his creative ideas, ideas that are shaping our lives. He simply takes an existing technology, re-invents it – exploring new dimensions – and the end result is a creative product establishing a new market trend. A quick look at the Mac and any standard laptop, the iPod and the Walkman/Discman, the iPhone and any smart phone, and recently the iPad; these are examples of the innovations of Steve Jobs. ‘There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.'
This paper will try to shed some light on the matter thru past and recent articles from analysts and insiders that has attempt to decipher Apple’s recipe for success. Apple is a computer and software manufacturer that also sells digital content as: books, music, operating systems and software applications (Apple.com, 2013, p. 1). The 2013 Fortune 500 global company list ranks Apple as #17 (Money.cnn.com, 2013). According to Badenhausen from Forbes (2013), Apple is the most valuable brand in the world, “Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.” (para.
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).
Since its inception, Apple has been the computer company to beat. Steve Jobs’ unique vision for the products he created, along with his formula for developing a remarkable competitive advantage, accounts for Apple’s success. As the company grew throughout the years, Steve Jobs and his team maintained and grew this advantage, helping the company to further differentiate itself from its competitors. Siri is a recent product offering which further enhances Apple’s competitive advantage. Apple describes Siri as “the intelligent personal assistant that helps you get things done just by asking” (Apple, 2012).
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.