Organizational Change Of Kodak

753 Words4 Pages
Q2: For implementing change successfully, managers will use many ways for mobilizing power, exerting influence over others and getting people to support planned change. In case, Kodak only can take organizational change at high level management, but the mid level never understood what happened. And Kodak use centralized power to force compliance with change directives. This is top-down approach to change. For example, in response to the price difference and to compete with Fuji on a price level, Kodak had a massive restructuring effort. The company fired between 25,000 and 30,000 employees worldwide who are inefficient to reduce the cost for its transition from film to digital market. But this had resulted in Kodak employees having poor morale, feeling insecure and dissatisfied with their leaders, which would greatly affect their job performance. They maybe go against the change and do not cooperate with the management, which maybe resulting in the failure in the organizational change. In order for the company to open up digital market, it should have an innovative employer. For this issue, Kodak`s approach was to examine the competencies of its 800 group leaders, measuring them on their management abilities and leadership. This approach helped Kodak solve many problems, for example, many workers were put in managerial roles, but they did not have abilities to motivate and guide others. Though measurement, those leaders who do not have abilities would be demoted, and company promote those reliable group leaders. Another approach brought about at Kodak was the introduction of the Leadership Assessment and Development Centre. Employees did not need to be recommended by their managers, they could sign up directly as they think that they may have leadership talent could sign up and undergo training. This approach can help Kodak timely find talents who can help company

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