Organizational Behavior: Apple Inc

3960 Words16 Pages
Organizational behavior Introduction of the organization’s background and nature of its business. Apple Inc., previously Apple Computer, Inc., is an American multinational company headquartered in California that designs, advances, and sells consumer electronics, computer software and individual computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software contains the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork originality and production suites. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977.[6] The word "Computer" was removed from its name on January 9, 2007, reflecting its moved focus to consumer electronics after the introduction of the iPhone. (Simon, 2007) Apple is the world's second-largest information technology corporation by income after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most well-regarded company in the United States in 2008, and in the world from 2008 to 2012. Though, the company has acknowledged condemnation for its contractors' labor practices, and for Apple's own environmental and business practices. (Simon, 2007) Apple started existing on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to retail the Apple I personal computer kit. The kits were hand-built by Wozniak and first revealed to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard (with CPU,RAM, and basic textual-video chips), which is fewer than what is today reproduced as a complete personal computer. The Apple I exited on sale in July 1976 and was market-priced at $666.66 Steve Jobs began at work on the Apple Lisa in 1978, but in 1982,

More about Organizational Behavior: Apple Inc

Open Document