Organizational Behavior Essay

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INFO 3435 eCommerce Teaching Objectives 2. eCommerce Business Models and Concepts • • • • Identify the key components of eCommerce business models. Describe the major B2C business models. Describe the major B2B business models. Describe business models in other emerging areas of eCommerce. • Explain the key business concepts and strategies applicable to eCommerce. Alexander Nikov 2-2 Tweet Tweet: What’s Your Business Model? • What characteristics or benchmarks can be used to assess the business value of a company such as Twitter? • Have you used Twitter to communicate with friends or family? What are your thoughts on this service? • What are Twitter’s most important assets? • Which of the various methods described for monetizing Twitter’s assets do you feel might be most successful? 2-3 How popular is 2-4 Outline 1. eCommerce Business Models 2. 3. 4. 5. Major Business-to-Consumer (B2C) Business Models Major Business-to-Business (B2B) Business Models Business Models in Emerging eCommerce Areas How eCommerce changes business: Strategy, Structure, and Process Components of eBusiness models 2-5 2-6 The eight key elements of a business model eCommerce Business Models • Business model – Set of planned activities designed to result in a profit in a marketplace • Business plan – Describes a firm’s business model • eCommerce business model – Uses/leverages unique qualities of Internet and Web 2-7 2-8 8 Key Elements of a Business Model 1. Value Proposition • Why should the customer buy from you? • Successful eCommerce value propositions: – Personalization/customization – Reduction of product search, price discovery costs – Facilitation of transactions by managing product delivery 2-9 2-10 2. Revenue Model • How will the firm earn revenue, generate profits, and produce a superior return on invested capital? • Major types: – Advertising revenue model –

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