Organizational Behavior Essay

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| Organizational Behaviour | Assignment - Case Study Analysis : Saving Sony | | | | Table of Contents 1. " Change is the only constant “ Evaluate the different types of change that have occurred in Sony? 2 2. Analyse the internal and external forces that have created the need for change in Sony. 5 3. You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt. 7 4. Evaluate the likely sources of resistance that could occur in Sony and how you would deal with it as a manager. 10 Appendix 12 References 14 1. " Change is the only constant “ Evaluate the different types of change that have occurred in Sony? (25 marks) The word "Change" is generally defined as the act or instance of making or becoming different. However, our current interest lies with change happening on the scale of an organization. Different characterizations have been proposed over the years for organizational change, due to the fact that a clear definition was needed to distinguish it from the simple study of organizations. Such a definition would indicate that organizational change is a shift from a present state of organization to a future state over a given period of time (Beckhard and Harris, 1987). It would also include the size and magnitude of change that occurred (Dunphy and Stace, 1990) and also whether the change has taken place through a single radical metamorphosis or progressively over a longer stretch of time (Quinn, 1980). Sony has gone through a series of different changes since June 2005, under the direction of Howard Stringer. The main sort of change could be qualified as a structural change. Beforehand,

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